In this interview with The Guardian Newspaper, African billionaire and the Founder and CEO of Maser Group and MDR Investments, Prateek Suri, talks about Navigating Global Tariffs, Supply Chains, and Africa’s rise.

“This is the time to negotiate from a place of strength. Africa must invest in data, trade intelligence, and R&D. Build trade nerve centres in each region. Align industrial policies with global shifts. If we do this right, Africa won’t just ride the wave—we’ll define its direction.”

How have the new U.S. tariffs affected your investment decisions across Africa?

Absolutely, the tariff hikes have changed the global game. But where others see risk, we see opportunity. Africa’s resource-rich landscape, especially in critical minerals, offers us a strategic hedge. We are localising parts of our supply chain, using Africa as both a production hub and a market. It’s a moment for Africa to rise—not just as a supplier, but as a solution.

Are the current global trade tensions an opportunity for African markets?

Definitely. As global giants rewire supply chains away from overdependence on single-source countries, Africa becomes more attractive. With regional trade blocs like AfCFTA gaining momentum, we’re investing in infrastructure that supports cross-border movement and positions Africa as a trade corridor, not just an endpoint.

What changes are you making to your supply chain in response to the tariff spikes?

We’re moving aggressively into resilient sourcing. That means building dual supply bases—Africa and Southeast Asia—for critical components. For example, we’ve partnered with lithium producers in East Africa. It’s about building an African-centric ecosystem that reduces our exposure to tariff shocks.

Do you foresee a risk to African exports due to these global shifts?

There is always risk. But the real risk is in inaction. African businesses must move up the value chain—refine minerals locally, manufacture components, and develop proprietary technologies. That’s where we are putting our money—into companies and ventures that don’t just extract but also transform.

How are you helping African startups navigate this shifting terrain?

Through our venture capital arm, we’re providing what I call “smart capital.” Not just funds, but geopolitical advisory, compliance support, and supply chain analytics. We back startups that can plug into global value chains—especially those in cleantech, agritech, and logistics optimisation.

What impact do you foresee on consumer demand within Africa due to these global shocks?

Interestingly, local demand is rising. African consumers are becoming more conscious of sourcing, quality, and price. With import costs going up due to tariffs, it’s the perfect time to promote “Made in Africa” products. We’re working with brands to localize production and improve their competitive edge.

Are you worried about African companies becoming collateral damage in US-China tensions?

Only if we don’t act smart. Neutrality is Africa’s strength here. By leveraging trade relations with both the East and West and strengthening intra-African trade, we can insulate ourselves. We’ve initiated cross-border trade routes with smart customs tech to avoid chokepoints and delays.

What role does sustainability play in your supply chain shift?

It’s central. Our mining operations, for instance, now follow a closed-loop model. We are investing in green processing plants in Zambia and recycling tech in Nigeria. Sustainability is not just an ethical move—it’s a hedge against regulatory risk and a passport to global markets.

How are you managing port clearance delays and tariff paperwork, which are common pain points?

Digitisation is the key. We’ve built a blockchain-based trade compliance tool that ensures every shipment has full traceability, minimises customs disputes, and speeds up port clearance. It’s being piloted in the East and West African markets, with encouraging results.

Finally, what’s your message to African governments and leaders?

This is the time to negotiate from a place of strength. Africa must invest in data, trade intelligence, and R&D. Build trade nerve centers in each region. Align industrial policies with global shifts. If we do this right, Africa won’t just ride the wave—we’ll define its direction.