Having A Taste Of Fame Made Me Place Money Over It – Kaptain Kush
Taking the step of faith to become a musician is not easy. However, becoming famous is even a harder task. Lagos-born Afropop star, Kaptain Kush, has been able to achieve both. But right from his rise to stardom, becoming famous wasn’t the target. For him, it was money over fame.
Releasing the EP, Sorry, brought Kush some level of fame in the industry. The project did good numbers on local music charts, as hundreds of Afrobeats music fans streamed it online. The success of Sorry paved the way for him to start receiving performance gigs. Since 2020, Kush has worked with many promoters, thrilling crowds at shows and concerts in Nigeria.
It was while he was touring the country that he realised that being popular as a musician didn’t automatically mean he would make lots of money from his craft.
“My debut project Sorry was doing fairly well in the market and my fan base was growing daily. Yet, it wasn’t reflecting in my bank account. It was funny and strange at the same time,” Kush recalled.
Realising that fame in the industry doesn’t guarantee immediate financial success, Kush decided to pursue money instead; making money as a creative became his top priority. “Now, I wasn’t halting my music career. I love music so much that I can’t give it up. However, I knew that if I wanted to make money, I would have to do things differently.”
In search of fortune, Kush first explored blogging. A creative writer, he decided to launch an entertainment-based blog and quickly learned the ropes of running a profitable blogging business; money started coming.
Encouraged by the revenue the blog was generating, Kush decided to try something different once more. This time around, he chose to diversify to music production and for artiste promotion.
“The past 18 months have seen me work with dozens of upcoming musicians on projects ranging from solo releases to EPs and albums. It’s been an interesting journey as an entrepreneur,” he revealed.
Kush’s shift into entrepreneurship has seen him amass fame on two fronts – he is popular as a musician and an entrepreneur. But more importantly, he is making a living from it.
“A lot of people now associate my name with TheCityCeleb brand. This achievement is refreshing.”
Kush might not be as famous as the A-list music stars in the country, but he is steadily building a fortune as an entrepreneur. And if you ask the rising music star, the latter is more important.