Inside Donald Trump’s world of luxury: The brands, the buzz, and the business

Let’s explore the luxury world of the U.S president-elect, Donald Trump—a name that, love it or not, stands for lavish living.

His businesses are as bold as him. From skyscrapers that define the New York skyline to sprawling vineyards and even his own sneaker collection, Trump has built a business empire that reflects a taste for grandeur and boldness. Here’s a closer look at his empire, brand by brand.

1. Trump Tower

Trump Tower, located in the heart of Manhattan, isn’t just a building—it’s an icon. Picture this: gold-tinted glass, marble floors, and an atrium that seems to go on forever. Home to exclusive offices and posh residential spaces, this skyscraper was designed to be both a luxury hideaway and a statement of power.

Inside, everything shines, from the walls to the floors to the people moving through it. And for those who want a taste of the high life, there’s a whole range of boutique shops waiting to be explored.

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2. Trump hotels

Trump Hotels are anything but subtle. They’re tailored to guests who like their stays to come with a side of grandiosity. Step inside any Trump Hotel—be it in Chicago, Las Vegas, or New York—and you’re greeted by rooms that take up entire floors, plush lounges, and high-end dining that turns a simple meal into an experience.

These hotels don’t just put a roof over your head; they make it an event, one with sweeping views and extravagant decor that would impress even the most seasoned traveler. Each location has a signature touch, from rooftop pools in Miami to serene spa retreats in Hawaii.

3. Trump national golf clubs

For Trump, golf isn’t just a game; it’s an art form. Trump National Golf Clubs are scattered across the country—and even abroad—each one designed to offer a premium golfing experience. These aren’t your run-of-the-mill courses. We’re talking about challenging greens surrounded by stunning landscapes, top-tier clubhouses, and amenities galore.

It’s where golf enthusiasts and socialites mingle, with Trump’s flair for extravagance evident in everything from the pristine fairways to the grand clubhouses. And it’s not just about golf—there’s always a buzzing social scene, and members can be found celebrating more than just a hole-in-one.

4. Trump Winery

In Virginia’s lush wine country sits Trump Winery, a property that combines the art of winemaking with a dash of old-world charm. This isn’t your typical vineyard; it’s sprawling, meticulously maintained, and even offers the chance to stay at its grand estate.

Here, you’ll find award-winning wines crafted with the highest standards, drawing crowds looking for more than just a sip. They come to experience the vineyard tours, indulge in tastings, and relax with views of the rolling hills. For Trump, wine isn’t just about a drink; it’s about savoring life with every swirl.

5. Trump Entertainment

Entertainment has always been a big part of Trump’s brand, with a legacy that’s left a lasting mark on Atlantic City and beyond. Trump’s casino empire—think dazzling neon signs, glitzy casino floors, and live shows—defined the nightlife scene for years. Though some casinos have changed hands over time, their bold aesthetic and the legacy of their high-energy ambiance still make them unforgettable.

For Trump, the entertainment business was always about one thing: keeping things larger than life, with a mix of drama, glamour, and fun.

6. Trump sneakers collection

While Trump’s name is often linked with tailored suits and power ties, did you know he also has a sneaker line too? Trump’s sneaker collection is for those who like a dash of casual with their luxury. The designs also reflect Trump’s typical boldness: sleek, sophisticated, and a bit of a conversation starter. They’re designed for versatility, easily paired with everything from jeans to business-casual outfits, bringing a touch of playfulness to his otherwise high-end brand mix.

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7. Trump licensing and merchandise

Donald Trump’s business reach goes far beyond buildings and resorts. Through extensive licensing deals, his name graces everything from designer ties to fragrances, creating a mini universe of products that embody the Trump lifestyle.

If you’re looking to add a little luxe to your wardrobe or your cologne shelf, Trump’s licensed products bring a dose of his brand’s bravado to everyday life.