MultiChoice Reveals They Invested N5.5 Billion in BBNaija All Stars
MultiChoice Nigeria, the organizer of the Big Brother Naija reality show, has disclosed that it invested N5.5 billion in the production of the just-concluded All Stars edition of the show.
The disclosure was made by Busola Tejumola, the Executive Head of Content and West Africa Channels at MultiChoice Nigeria, during the winner’s prize presentation ceremony in Lagos on Tuesday.
Tejumola said that the investment covered the costs of production, construction, fittings, technical, licensing, satellite, and marketing. She also revealed that the All Stars season raked in over 1.5 billion votes across all voting platforms. “This year, we have backed this commitment up with a total investment of NGN5.5 billion, covering the costs of production, construction, fittings, technical, licensing, satellite, and marketing in the production of this season of Big Brother Naija,” Tejumola said.
“And of course, there is the direct impact of over 2000 individuals employed to bring this project to life.”
The investment by MultiChoice Nigeria in the BBNaija All Stars season is a testament to the popularity of the show and the company’s commitment to producing high-quality entertainment for its viewers. The show has become a cultural phenomenon in Nigeria and has helped to launch the careers of many of its contestants. The All Stars season was particularly successful, drawing in record-breaking viewership and engagement.
MultiChoice Nigeria’s investment in the BBNaija All Stars season is also a sign of the company’s confidence in the Nigerian entertainment industry. The company is clearly committed to investing in and supporting Nigerian content creators.
Get the latest news delivered straight to your inbox every day of the week. Stay informed with the Guardian’s leading coverage of Nigerian and world news, business, technology and sports.