Alade Hosts Listening Party For Queendoncom EP
Afropop singer and Nigerian music powerhouse, Yemi Eberechi Alade, better known as Yemi Alade, on Saturday August 6, hosted a listening party for her upcoming Extended Play, Queendoncom.
The event was attended by celebrities, including Falz, Alex Ekubo, Lasisi Elenu, Nancy Isime, and Tacha. The Mama Africa singer has also announced dates for her upcoming Empress Tour. She made the announcement via her Instagram page @yemialade.
The tour will begin in Berkeley, California on September 9, 2021 and ends in New York on October 10, 2021. Some of the places that she would visit include Los Angeles, California; Las Vegas, Nevada; North Adams, Washington; Toronto, Ontario; Montreal, Quebec; Washington, DC; and New York.
The songwriter, actress and activist hit the limelight after she won the Peak Talent Show in 2009, and thereafter was signed to Effyzzie Music Group, and had a hit with her single Johnny in 2014.
Since then Yemi has gained prominence in the music industry and considered one of the biggest artistes in Africa. The release of her albums King of Queens and Mama Africa with huge commercial success recorded for both projects, made her embark on world tours consecutively.
Her debut studio album, King of Queens was released on October 2, 2014. She promoted the album by touring several African countries, including Ghana, Kenya and South Africa.
The album’s deluxe edition was released in November 2014. It contains French versions of songs originally performed in English. The cover art for the deluxe edition was unveiled on October 21, the same year. The album, according to the music platform A Nation of Billions, sold over 100,000 copies.
Her second studio album, Mama Africa was released on March 25, 2016. The album, which combines elements of Afropop, highlife, R&B, coupé-décalé, hip-hop and pop, according to Alade, focused on the strength and weaknesses of the African woman.
Black Magic, her third studio album, was released on December 15, 2017, as a follow-up to her 2017 EP titled Mama Afrique. The album features guest appearances from Falz and Olamide.
As a social crusader, Alade, on December 1, 2017, featured on a campaign ‘Make The Future’ by Shell Petroleum. She was also starred in the company’s music video, On Top of the World that also featured Jennifer Hudson, Pixie Lott, Luan Santana and Monali Thakur.
In July 2019, she became the first African female artiste to reach one million subscribers on YouTube. Her song Johnny currently holds the YouTube record for the most watched African female music video of all time.
She released her fourth studio album, Woman of Steel, on August 30, 2019. Alade described the album as a “buffet with different kinds of meals and drinks.” According to her, album title is a reflection of her tough veneer to command the same degree of respect as her male counterparts.
In September 2019, she signed a multi-year licensing deal with Universal Music Africa (UMA) and UMG France. UMA serves as her exclusive worldwide record partner, while UMG France will serve as vthe international rollout partner for all of her releases under the label.
In 2020, she joined the United Nations Development Programme (UNDP) to speak for protection and aiding of poor people across Africa affected by the coronavirus pandemic. She was appointed a Goodwill ambassador for the agency on September 23, 2020. The organisation’s administrator, Achim Steiner, announced the appointment.