Cinq Music Group, a GoDigital Music company, has said it will continue to expand its investment in African music, building on partnerships in Nigeria and Kenya with a new slate of releases from established and emerging talent.

The releases include Nigerian Afrobeats hitmaker Spyro’s “Kpan Kpan Riddim,” acclaimed Kenyan R&B singer-songwriter Xenia Manasseh’s NBO ‘X’ PRESS album, and rising Afro-R&B artist Altair Saïd’s Only For A While EP.

Together, the projects reflect Cinq’s growing African music portfolio and its continued commitment to investing in the artists, partnerships and resources driving the continent’s music industry forward.

Cinq’s continued investment comes amid significant growth in Africa’s recorded music market. According to IFPI’s Global Music Report 2026, recorded music revenues in Sub-Saharan Africa rose 15.2% in 2025 to $120 million, more than double the global growth rate of 6.4%.

The figures underscore the region’s growing commercial potential and the importance of sustained investment in artist development, distribution and the infrastructure supporting African music’s international reach.

Cinq has strengthened its presence across West and East Africa through two significant partnerships announced earlier this year.

In July, the company partnered with Nigerian music icon D’Banj’s talent discovery platform, C.R.E.A.M., and acquired his music catalog.

As part of the collaboration, Cinq committed to signing and developing emerging artists through C.R.E.A.M.’s Best of The Streets initiative, providing access to funding, international distribution, marketing, and career development.

In August, Cinq also joined forces with Soul HQ, a Nairobi-based, female-led record label and artist development company founded by Faiza Hersi.

Through the partnership, Soul HQ artists Xenia Manasseh and Altair Saïd are connected with Cinq’s international distribution, marketing and artist services, extending the label’s reach beyond its regional markets.

Speaking to The Guardian on the company strengthening its African music portfolio through artist development and global distribution, Head of A&R and African Expansion at Cinq Music Group, Fotemah “Tmah” Mba, said the continent’s music’s global influence is undeniable but requires meaningful investment.

“African music’s global influence is undeniable, but sustaining that momentum requires more than visibility. It requires meaningful investment in the artists, creative communities and infrastructure driving its growth,” Mba said.

“We see tremendous long-term value in African music, and our commitment goes beyond individual releases. By investing alongside local partners who understand these markets, we’re helping build the foundation for artists to grow, reach global audiences and sustain successful careers on their own terms.”

The company’s expanding portfolio brings together established hitmakers and emerging voices across Afrobeats and R&B.

Spyro, whose breakout hit “Who Is Your Guy?” helped establish him as a leading voice in Afrobeats, brings his signature melodic energy to “Kpan Kpan Riddim.”

From the Soul HQ roster, Xenia Manasseh showcases her soulful vocals and intimate songwriting on NBO ‘X’ PRESS, including “Bittersweet,” while Altair Saïd explores a smooth, melodic Afro-R&B sound on Only For A While, featuring “Intertwined.”

Building on its involvement in African music since 2020, Mba said “Cinq continues to grow its presence across the continent through regional partnerships, catalog acquisitions and artist development.

“With a portfolio spanning established names and emerging talent, Cinq is positioning African music as an important part of its long-term international growth strategy.”