NABSolute Media Launches SpinHeard To Help Artists With Music Marketing

Lagos-based PR and communications firm, NABSolute Media, has announced the launch of a music marketing platform, SpinHeard, that will help bridge the barrier of access between music creators and curators.

NABSolute, which has represented artists like Seyi Shay, Runtown, Reekado Banks, Skales; Grammy nominee, Somi; and Juno award winner, Töme, envisions the service as a panacea for the dearth of adequate marketing funding within the music landscape.

Using SpinHeard, for 99% less than standard marketing cost, independent artists can get in front of curators that matter and build traction for their music. For curators like journalists and OAPs, the service will simplify the music discovery process by categorizing pitches based on release dates, deadlines, genre, region, and more.

To launch SpinHeard, NABSolute Media has secured a partnership with the international video-sharing platform, Triller. This will allow SpinHeard users access to various levels of priority support that are typically enjoyed by established artists from Triller all for free.

Speaking about the founding goal of the platform, NABSolute Media Founder/CEO, Victor Okpala, says: “Since starting its operations in 2019, NABSolute Media has used groundbreaking methods to generate conversations around established stars as well as bring newer acts to the attention of the African music consumer base. With more than 70% of musicians being independent and not having access to funding as well as technical expertise for music promotion, SpinHeard is an attempt to replicate NABSolute’s model of moving music forward and extending the reach of artists. We’ll be rolling out more platforms and curators soon.”