Nito-P: The Rising Star Redefining Afrobeats and Hip-Hop

Paul Otasowie Ajayi, known by his stage name Nito-P, is an emerging artist revolutionising both Afrobeats and Hip-Hop. Born on October 30, 1992, in Benin City, Nigeria, Nito-P’s upbringing in Egbeta has shaped his artistic journey, which blends traditional influences with modern rhythms. His passion for music, first kindled during his years at Okada Grammar School and later at Delta State University, Abraka (DELSU), grew into a full-fledged career, marked by persistence and an indomitable spirit.

Growing up in Benin City—a region renowned for its rich cultural heritage and artistic tradition—instilled in Nito-P a strong sense of identity. The city’s history, steeped in royal legacies and oral traditions, influenced his music, which often serves as a tool for storytelling and connecting with listeners. These cultural imprints can be heard in his music’s blend of Afrobeats’ rhythms and the streetwise energy of Hip-Hop.

Nito-P’s journey into music was further inspired by his friends, who encouraged him to pursue his passion. However, the late legendary rapper Dagrin played an even greater role, influencing Nito-P’s style and approach to Hip-Hop. Nito-P’s music is a fusion of Afrobeats and Hip-Hop, characterised by raw energy, street-smart lyrics, and vivid storytelling. His debut EP, Most Wanted, showcases his versatility and ambition, with tracks like “Flying Higher” and “All Eyez on Me” reflecting his rise through adversity.

His music is gritty, authentic, and unapologetically rooted in his experiences growing up in Benin City. In songs like “Flying Higher,” he channels Dagrin’s legacy, rapping about his journey from hardship to success. His lyrics speak to resilience, ambition, and the realities of street life, while blending the infectious rhythms of Afrobeats with the narrative-driven style of Hip-Hop.

Fashion is another avenue through which Nito-P expresses his identity. His bold, edgy style reflects the confidence and audacity found in his music. From his dreadlocks to his tattooed arm and oversized graphic tees, Nito-P’s fashion choices mirror his street-smart persona. His wardrobe often includes bright colours, expensive jewellery, and designer sneakers—elements that signify his success and the flamboyance of his lyrics. Whether on stage or in music videos, Nito-P’s look is a visual representation of his journey from the streets of Benin City to the global stage.

Nito-P’s fashion is deeply influenced by both Western Hip-Hop culture and his African roots, combining street-savvy aesthetics with a rebellious edge. His outfits reflect his aspirations, signalling a journey that has taken him from humble beginnings to international recognition.

Tracks like “2 Bad” and “Open & Close” focus on themes of success, wealth, and enjoyment—topics that resonate in both his music and his fashion. In his music videos, Nito-P is often seen in luxurious settings, surrounded by opulence, reinforcing his message of ambition and achievement.

More than just a rapper, Nito-P is fast becoming a cultural icon, seamlessly blending music, fashion, and his rich heritage. His journey from Benin City to international prominence serves as an inspiration for young artists everywhere, proving that with talent, determination, and authenticity, global success is attainable. As Nito-P continues to push boundaries, his dreams of winning a Grammy and becoming Africa’s top rapper are within reach. His story is one of resilience and ambition, and his music reflects the evolving sound of Afrobeats while staying true to the roots of Hip-Hop.