Friday, 3rd December 2021
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Singing in Bini language helps convey my message to the world – Don Vs

Nigerian music superstar, Uyinmwen Omosigho, popularly known in the music circle as Don Vs, has broken down why he uses the language of the Edo people of Nigeria in his songs. Edo, also called Bini, is the native language of the Edo people and was the primary language of the Benin Empire, which was formed…

Uyinmwen Omosigho, better known as Don Vs, is fast gaining recognition for his unique brand of music.

Nigerian music superstar, Uyinmwen Omosigho, popularly known in the music circle as Don Vs, has broken down why he uses the language of the Edo people of Nigeria in his songs.

Edo, also called Bini, is the native language of the Edo people and was the primary language of the Benin Empire, which was formed around the 11th century AD, and lasted until it was annexed by the British Empire in 1897.

Since 2004 when he started his music career in an Edo Broadcasting Service (EBS) TV show in the Edo State capital, Benin City, Don Vs, has never fallen short of the expectations of his numerous fans spread across the world.

It therefore comes as no surprise that the gifted musician, whose songs are conveyed in deep-rooted messages that are not only full of wisdom but give the listeners an enduring satisfaction, picked a language from what was one of the oldest and most developed states in the coastal hinterland of West Africa as his medium of communication.

“I have been using my brand of music to celebrate my language. You can’t beat it; this is the best language with a rich history,” he told The Guardian.

“My own genre of music is uniquely traditional pop which I have been able to use easily to pass my messages to people. I love traditional pop because it’s easy to pass the message to the world and, more importantly, to also make people enjoy our priceless Edo language.

“I want people to know how rich my culture and my language are. I am proud of it,” said Don Vs

The EU-based artist, who is following in the footsteps of other legendary singers who propagated Bini culture through their music, such as Victor Uwaifo, Sonny Okosun, and Osayomore Joseph, added: “As an artist, my best moment is when I pass a message and impact through my music. I see music as a medium to add value to others. I want to pass the message and impact others through my music.”

“I am proud to tell the story of my humble beginning in 2004. Benin City was my starting point. I used to feature on a popular TV show which was called ‘Beat and Laugh’ at the EBS. This was a viewer delight show and popular programme on TV,” said Don Vs

Don Vs has continued to gain recognition not because he is an Afro-pop artist like many of his contemporaries, but because he is a musician who has been propagating his culture across boundaries with passion, focus and commitment.

Proud of his roots, Don Vs savours the difficult road he walked to stardom and says no matter how rough the road is, no one should give up so soon.

“Never give up in life, pursue your dreams no matter the situation and environment. Your resilience and persistence will take you to the top, not just your talent,” he said, before adding: “Keep pushing; you will achieve your dreams if you don’t give up. Resilience and persistence are the traits needed to succeed as an entertainer irrespective of the level of talent or giftedness.”