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‘Sponsoring Nigerian Idol Is Bigi’s Way Of Connecting With Its Consumers’

By Guardian Nigeria

04 June 2022   |   3:58 am

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Progress Chukwuyem, winner of the Nigerian Idol Season 7, has commended the Bigi brand from the stable of Rite Foods, for taking entertainment to an enviable height through the sponsorship of the reality TV Show.

Progress receiving a cheque of N30,000,000 (Thirty Million Naira) as part of the N100,000,000, worth of prizes from Rite Foods’ Brand Manager, Boluwatife Adedugbe, at the grand finale of Nigerian Idol Season 7.

Progress Chukwuyem, winner of the Nigerian Idol Season 7, has commended the Bigi brand from the stable of Rite Foods, for taking entertainment to an enviable height through the sponsorship of the reality TV Show.

The 21 years old singer, songwriter, and performer, from Delta State defeated fellow finalist, 27 years old Zadok Aghalengbe from Edo State, at the grand finale of the show in Lagos.

Speaking at the event, Rite Foods’ Brand Manager, Boluwatife Adedugbe, affirmed that the support from the Bigi brand is a way of connecting with its consumers, who are continually being rejuvenated by the sweet taste of its 13 variants, which are produced by the world-class and proudly Nigerian company.

According to her, the sponsorship of the musical show is one of the unflinching testimonies of the company’s relentless commitment to strengthening the Nigerian creative industry by discovering and nurturing young talents that will make the nation proud at global events.

The Nigerian Idol musical reality show climaxed with Progress Chukwuyem emerging the winner of the 10-week electrifying performances by the top 12 contestants, thus clinching N100,000,000 (One Hundred Million Naira) worth of prizes. It includes N30 million (Thirty-Million Naira), a new SUV, a Bigi branded refrigerator and a year’s supply of Bigi drinks, an EP and a music video, a weekend getaway from TravelBeta, and a DStv Explora fully installed with a 12 months premium subscription.

Though both finalists demonstrated their musical dexterity with stunning performances that got the judges and audience thrilled with admiration, Progress was declared winner, having garnered the highest vote from the 45 million recorded for the week. This was also part of the over 220 million votes recorded for the musical show, which started with the top 12 contestants, after a painstaking audition of over four million candidates.

Progress, who was highly elated after a captivating performance with Zadok, got his inspiration from his activities as a church chorister and has participated in a musical competition at the age of 16. Also inspired by Jonathan McReynolds, a Grammy-winning American gospel musician, he believed he has all it takes to be the next Nigerian Idol.

At the finale, Progress performed AJR’s Bang, which got her standing ovation from the audience and judges, while Zadok performed I Wanna Dance with Somebody by Whitney Houston, another wonderful rendition that was also well applauded.

Interestingly, the evening show was packed with exciting moments with stage performances from top-notch artistes who are also judges on the show. D’Banj, one of the judges, sang Emergency, paving the way for Simi to perform Duduke, while Pheelz also got slot to perform Finesse. Winner of Nigerian Idol Season 6, Kingdom Kroseide also entertained audience with his latest single, alongside the Season 7 top 10 contenders.