BLACKPINK Becomes First K-Pop Artist With 4 Videos To Surpass 1.4 Billion Views on YouTube

K-pop girl group BLACKPINK has made history once again, becoming the first K-pop artist to have four music videos surpass 1.4 billion views on YouTube.

The group’s dance performance video for their hit single “How You Like That” reached the milestone on May 10, 2023. The video, which was released in July 2020, has now racked up over 1.42 billion views.

With this achievement, BLACKPINK joins the ranks of global superstars such as Taylor Swift, Justin Bieber, and Ariana Grande as the only artists to have four music videos with over 1.4 billion views.

The group’s other videos that have surpassed 1.4 billion views include “DDU-DU DDU-DU,” “Kill This Love,” and “Boombayah.”

BLACKPINK’s success on YouTube is as a result od their global popularity. The group has over 65 million subscribers on the platform, making them the most-subscribed music group in the world.

They have also broken numerous records on YouTube, including the record for the most-viewed music video in 24 hours, the most-viewed music video in 24 hours by a K-pop group, and the most-viewed music video in 24 hours by a female artist.

BLACKPINK’s success is a major win for K-pop as a whole. The group has helped to bring K-pop to the attention of a global audience, and their achievements have helped to pave the way for other K-pop groups to achieve success on a global scale.