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Amaizing Day: Golden Penny tackles child malnutrition with ‘new product

As part of efforts aimed at supporting well-being of children and fight malnutrition in the country, Flour Mills of Nigeria Plc

[ FILES] child malnutrition

As part of efforts aimed at supporting well-being of children and fight malnutrition in the country, Flour Mills of Nigeria Plc (FMN) owners of the food brand, ‘Golden Penny’ has introduced ‘Amaizing Day’ breakfast cereal product with ‘The Power of 4’ focused on child nutrition in Nigerian homes.

“The product is aimed at providing the four essential nutrients which are Calcium, Protein, Vitamin A and Vitamin E for children.

While malnutrition is one of the world’s major public health and development concerns, United Nations Children Fund (UNICEF) records that Nigeria has the second highest burden of stunted children in the world with a national prevalence rate of 32 per cent of children under five, which means 5 in every 10 children under five years suffer from the effects of malnourishment, and an estimated 2 million children in Nigeria suffer from severe acute malnutrition (SAM).

To prevent it’s overarching negative consequences on the lives of children, Golden Penny has taken the initiative to introduce the Amaizing Day product that meets children’s nourishment needs and satisfies their taste at a reasonable price.

According to the Category Manager, Oluwatooni Odewole, “We believe that the optimal cognitive and physical growth of a child is proportional to how nourished he or she is. Our passion to nurture the future of our great nation is one of our driving forces to making sure consumers get the best quality and nutritious food. Therefore, we have manufactured this product with natural ingredients that aid growth and development by building a healthy body and strong bones in children.”

Speaking on the price point of the latest addition in the food brand and how it tackles the current economic challenges, the Marketing Director, Bisi Idowu stated that ‘the purchasing power of an average Nigerian home was considered’, thus the need to set a more affordable, pocket friendly price for consumers.

“We have been around for decades to understand the challenges of our country. With global reports on stunted growth in Nigeria, we discovered there aren’t many affordable nutritious food products for children that will help them grow and this is the narrative we are changing.

“We are dedicated to serving Nigerian families and contribute robustly to their good health and well-being, particularly children,” he said.

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