In an effort to boost the lifestyle of humans, an international wellness technology brand, Amezcua, has launched the GX-1 Bio-Reset System, a non-powered grounding mat designed to be used as part of everyday wellness routines.

The launch, which marks the company’s 20-year milestone, signals the first phase of Amezcua’s 2026 expansion across the Middle East, Central Asia and Sub-Saharan Africa regions experiencing accelerated growth in consumer-led, lifestyle-oriented wellbeing adoption.

Amezcua operates as a wellness technology brand under QNET, a wellness and lifestyle-focused direct selling company.

The firm noted that Nigeria’s wellness and personal care market is experiencing a significant surge, with the beauty and personal care sector alone valued at approximately $7.8 billion in 2023.

“This rapid growth, expected to continue with a compound annual growth rate (CAGR) of over 17 per cent in some segments between 2023 and 2027, is driven by a profound shift towards preventive health, natural products, and holistic wellbeing.

“Designed for daily use at home or at work, the GX-1 requires no electricity, charging, batteries, or powered connection. As a non-powered mat, it does not generate electrical current or emit signals. The system includes a conductive connection wire linking the primary mat to a secondary floor contact pad. The portable mat is intended to complement rest, recovery and overall well-being routines as part of broader lifestyle practices,” the company said.

It explained that the GX-1 is made with an electroconductive polyurethane (PU) upper layer and Thermoplastic Polyester Elastomer (TPE) foam for the base layer. Independent testing conducted by Bureau Veritas confirmed that the materials comply with the European Union’s Registration, Evaluation, Authorisation and Restriction of Chemicals (REACH) chemical safety regulation, with no Substances of Very High Concern (SVHC) detected.

The company added that the materials are hypoallergenic and safe for prolonged skin contact. The product they said is manufactured under an ISO 9001:2015-certified quality management system and is positioned as a non-powered general wellness mat, not a medical device.

“The GX-1 is available as a pack of two: a large mat and a small mat. The large mat is designed for versatile use, for example, placed on a bed beneath a sheet, used on a chair or sofa, or used as a yoga mat as part of a personal wellbeing routine. The small mat is designed for portability, including use when seated during travel (such as flights) by placing it at the feet or at a work desk. For users who want extended coverage, the two mats can be connected to create a larger continuous grounding surface. The product is available through the official QNET e-store and via authorised Independent Distributors in participating markets,” the firm stated.

“This latest launch reflects the organisation’s continued focus on accessible, nature-inspired wellness solutions.
“Over the past two decades, we have observed a global shift from reactive healthcare to proactive wellbeing. The GX-1 reflects that transition by offering a simple, non-powered solution designed to integrate seamlessly into modern lifestyles without requiring additional digital dependency.

Grounding – sometimes referred to as “earthing” – is a wellness practice that continues to attract interest internationally,” Chief Executive Officer of QNET, Mattias Mildenborn said.

Amezcua emphasised responsible communication in the evolving wellness space, positioning the GX-1 strictly as a lifestyle wellness product and not a medical device.

Chief Marketing Officer of QNET, Elena Khoo, said transparency is essential as consumer literacy continues to grow.

“The wellness sector is evolving rapidly, and consumers are increasingly discerning. Our responsibility is to communicate clearly that grounding is positioned as a complementary lifestyle practice, not a form of medical care or intervention. Transparency builds long-term trust,” Khoo said.