Tuesday, 30th November 2021
<To guardian.ng
Search
Breaking News:

APCON seeks support of practitioners for Sixth Code operation

By Gregory Austin Nwakunor
19 November 2021   |   3:49 am
The Minister of Information and Culture Lai Mohammed, has approved the sixth edition of ‘Nigerian Code of Advertising Practice, Sales Promotion and other Rights/Restriction on Practice’ in accordance with, and by virtue of the powers vested in him by section 29...

[FILES] Nigeria’s Minister of Information and Culture, Lai Mohammed

The Minister of Information and Culture Lai Mohammed, has approved the sixth edition of ‘Nigerian Code of Advertising Practice, Sales Promotion and other Rights/Restriction on Practice’ in accordance with, and by virtue of the powers vested in him by section 29 of the Advertising Practitioners (Registration Etc) Act, CAP A7, L.F.N. 2004 (as amended).

Operation of the fifth edition of the code is expected to cease on November 30, 2021 and the new code will take effect from December 1, 2021. According to a statement signed by Registrar/Chief Executive, Advertising Practitioners Council of Nigeria (APCON), Dr. Olalekan Olumuyiwa Fadolapo, “the provisions in the new code were considered and adopted by APCON in collaboration with the sectoral groups and consultation with relevant stakeholders in the advertising and marketing communications industry.”

The statement said: “New edition of the code has as much as possible satisfactorily addressed the identified gaps not adequately covered, or have, in the course of time and evolution of technology arisen, which created some challenges in the implementation of the fifth edition of the code.”

Fadolapo said APCON is committed to enforcing the implementation of the sixth edition, and therefore, “urged all stakeholders to support and ensure the success of the new code.”

The Council has also advised and encouraged practitioners to abide by the provisions of the code in matters relating to or connected with its application in the course of advertisement, advertising or marketing communications of any product, idea, cause, person, organisation or service targeted at or exposed to the Nigerian market.

Fadolapo said in the statement that APCON shall, in line with section 9(2)(d) and (e) of the Advertising Practitioners (Registration Etc) Act, CAP A7, L.F.N. 2004, remove from the register of practitioners, with effect from Friday, December 17, 2021, the names of persons who have failed, refused or neglected to pay the prescribed practice fees in accordance with their category of membership for the past five years.

“Registered advertising practitioners, who are yet to pay the fees prescribed for their categories in accordance with the provisions of Act for the past two to five years from December 1, 2021 shall have their membership of the profession suspended,” the statement said.

Other provisions of the code as listed by Fadolapo include, “any person whose name have been removed from the register and seeks to be readmitted shall, upon payment of all outstanding fees, present a new application for membership and shall pass through the membership admission process afresh.

“A suspended member will have a period of one year moratorium from the date of suspension within which to pay all outstanding fees or have his/her name removed from the register.

“Updated list of qualified registered advertising practitioners, who have fulfilled the mandatory and statutory requirements, will be published in national dailies from Monday, January 6, 2022 and thereafter.”