The Brand Management Academy (BMA) brought together some of Africa’s brightest minds in brand and commercial leadership at the inaugural Alumni Network ceremony on Saturday, June 14, 2025.

Hosted in Lagos, the event officially launched a growing community of over 450 marketing and sales professionals trained by BMA, cutting across key industries including FMCG, tech, finance, telecommunications, and manufacturing.

The ceremony attracted top-tier professionals, C-suite executives, and emerging talents, all bonded by the Academy’s shared mission to drive brand excellence and leadership across the continent.

The newly inaugurated President of the BMA Alumni Network, Olusegun Akinyemiju, said this is more than just a reunion.

“It’s the birth of a movement — a strategic community of commercial leaders committed to raising the bar for brand and business performance in Africa. Our collective impact starts now,” he said.

The event featured inspiring keynote sessions, alumni showcases, industry spotlights, and a vibrant after-party that captured the energy and spirit of the BMA community.

The executive committee of the Alumni Network was also formally unveiled. The team had emerged earlier in February following a fiercely contested election that drew attention from marketing professionals and external observers alike, highlighting how creative campaign strategies can be deployed even in electoral processes.

The BMA Alumni Executive Committee includes, the President: Olusegun Akinyemiju; Vice President, Olalekan Okeowo; Social and Engagement Director, Ayokunumi Kehinde; Finance Director, Dorcas Akoh and Welfare Director, Ehigie Chika Ruth. Speaking at the event, the Founder of BMA, Dr. Abiodun Ajiborode, emphasised the importance of the Alumni Network to the Academy’s long-term vision.

“The alumni network was always part of the plan. We didn’t just want to produce skilled professionals, we wanted to build an ecosystem of brand custodians. A platform where leaders can grow, collaborate, and influence the industries they serve,” he said.

The Network is already gearing up for impact, with plans for mentorship programs, thought leadership sessions, community outreach, and strategic partnerships to drive marketing innovation across Africa.

The inaugural ceremony was more than a celebration, it was a declaration of intent. The BMA Alumni Network is stepping into its new chapter with clarity, purpose, and momentum.