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‘Buyers, sellers’ trust key to boosting E-commerce’


The Chief Executive Officer (CEO) Ojaayo, Ikechukwu Madu, has said inability to build trust between buyers and sellers on e-commerce platforms has been the bane of exploring the huge opportunities the sector offers.

Madu said his organisation is committed to resolving the issues of trust between merchants and buyers on e-commerce platforms in Nigeria and Africa.

He said: “We want a platform where merchants can sell at very little cost and buyers can get affordable, durable goods. That’s what we set out to achieve and I believe we are on track.”


He stated that cheaper access to data would encourage e-commerce services, just as policies that support e-commerce should also be encouraged, as it is a way for people to do business to be productive, even when they do not have capital to rent outlets.

According to him, the Ojaayo platform is flexible for all users; reason it has recorded huge success since its lunch. Madu said: “To become a vendor, all you need is visit, register and start uploading your products, while buyers visit the site to select products. It’s that easy. The products on our platform are generally affordable, as our vendors offer discounts on products than other e-commerce platforms. We often notify our customers on new discounts and flash sales, so they don’t miss any bargain opportunity.”


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e-CommerceIkechukwu Madu
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