…to Champion Customer Experience Excellence for Business Growth
Cowrywise, a leading digital wealth management platform, successfully hosted CX Con 2024 at Ebony Life Place, Lagos, on October 11, 2024. The event, themed “CX Excellence for Business Growth”, brought together industry leaders, innovators, and customer experience (CX) professionals to share insights, strategies, and technologies that are reshaping the customer experience landscape. Held in commemoration of Customer Service Week, the conference explored the evolving role of CX as a critical business function that directly impacts organizational success.
With insightful keynote presentations and engaging panel discussions, CX CON 2024 emphasized the power of customer experience excellence in driving business growth, fostering customer loyalty, and stimulating long-term retention.
In his opening address, Razaq Ahmed, CEO of Cowrywise, emphasized the transformative role of CX in today’s business environment.
“Customer experience is an organic form of advertising. When you treat a customer right, they are willing to help spread the news of your great product. However, a great product is not enough, there’s a need for a great experience as well.
Organizations must close the gap between their product and the overall customer experience,” Ahmed remarked, highlighting how customer-centric approaches can serve as competitive advantages in the marketplace.
The event featured a robust lineup of industry thought leaders, including Ada Irikefe of PwC, Seni Sulyman of Talstack, Kehinde Ogundare of Zoho Technologies, Oluchi Okorie of Wakanow, Olufunke Isichei of Stanbic IBTC and many more.
Enor Izomor, Cowrywise’s Customer Experience Manager and convener of CX Con 2024, highlighted the importance of customer service in driving business transformation. “Customer service is essential to business success, and every department in an organization plays a pivotal role in ensuring customers enjoy a seamless experience. At Cowrywise, we are committed to continuing conversations like this to benefit the Nigerian market and beyond,” Izomor stated.
CX Con 2024 provided attendees with the opportunity to learn from some of the brightest minds in the CX field through keynote presentations and panel discussions. Sessions explored topics such as equipping CX teams for growth, leveraging emerging technologies, and turning CX into a competitive advantage. Attendees left the event with actionable insights on how to elevate their customer experience strategies to global standards.
As the event concluded, it was clear that CX Con 2024 successfully sparked important conversations about the future of customer experience in Nigeria. Cowrywise reaffirmed its commitment to driving Customer Experience innovation and continuing to lead industry discussions on how organizations can harness CX excellence to propel business growth.
