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Digital skills give an edge in getting employment as graduates – Enu Jacobs


Foremost Digital Marketing expert, Enu Jacobs has said that as fast as people may think the world is operating, the COVID-19 pandemic quickened the digital transition and uncovered the challenges that still subsist when it comes to connecting households and people, as well as the digital skills required to partake effectively in the online world.

He said as an outcome of the pandemic, the need for a digitally proficient population and the need for a digitally skilled workforce has grown even more pronounced.


According to him, Artificial intelligence is reshaping the nature of employment around the world, while digital skills training may enable people to migrate to new job classifications.

He said when combining digital and traditional literacies, not only do students learn how to read and write, but they also learn how to broaden their communication, language and media skills.
“They also formulate dynamic creativity that enables them to think, communicate, design and engage in the world around them, in some cases problem solving can also be a great boon.

“Students who are building digital literacy skills understand the basics of Internet safety such as creating strong passwords, understanding and using privacy settings, and knowing what to share or not on social media. Digital literacy is crucial to helping students become lifelong greenhorn,” he said.


Jacobs added that digital skill teaches essential life skills, as well as academic skills. He said they help students use critical thinking skills to evaluate the quality of digital sources and information, which in turn helps students communicate better.

Comprehending how to use web browsers, search engines, email, text, wiki, blogs, Photoshop, Powerpoint, video creation/editing software and so on, to showcase learning.

While evaluating online resources for exactness/factual purposes, Jacobs said tech companies, and indeed all organisations in the digital economy, are coming to realise that digital skills are vital for employees in the digital era.


Jacobs: “It is more important than ever that new employees are cross-disciplined and have both hard and soft skills. Whatever the specific job you are interviewing for, recruiters will be looking out for a wider skill set and broader experience in their new hires. digital skills include programming, web and app development, digital business analysis, digital design and data visualisation, digital project management, digital marketing, data science and data analytics.

“Most institutions now have digitally skilled personal to manage their online platform due to the wealth of social media. Governmental and non-governmental agencies now have a social media platform.

“I believe the digital newspaper would replace the printed newspapers in the future. A Pew Research Centre survey found that adults in the United States of America received more news from social media than newspapers in 2018. So as a graduate you better be prepared for the future.

“Understanding and having a digital skill will give you an advantage, protect your job and also offer you the tenacity to create a job for others. The future is forthwith.”


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