Digital switch-over blueprint in the works, says Minister Idris
The Federal Ministry of Information and National Orientation has said it is working on a blueprint for the rollout of the Digital Switch Over (DSO) project across Nigeria.
The Minister of Information and National Orientation, Mohammed Idris, made this announcement on Monday during the opening ceremony of the Nigerian Television Authority (NTA) Management Conference and Retreat.
“I also want to use this opportunity to restate federal government commitment to the Digital Switch Over (Project), as the Ministry of Information and National Orientation is working assiduously for a DSO blueprint that will not fail; that will roll out across urban and rural Nigeria. The NTA, as a key stakeholder in the DSO project, is expected to play a prominent role,” Idris stated.
The minister also challenged the Nigerian Television Authority (NTA) to adapt to the changing landscape of the media industry, which has been impacted by the rise of new technologies and changing viewer preferences.
“Our commitment to excellence and adaptability is paramount. The NTA must continue to evolve, embracing innovation while upholding the highest standards of journalistic integrity,
“This retreat is coming at a time when there is a growing number of options for the viewing public to source information from, more especially against the backdrop of the dominant role of social media and the preponderance of false and misleading information therein; therefore, the significance of an event of this nature cannot be overemphasised,” he said.
In line with the Renewed Hope Agenda of the President Tinubu administration, the minister also urged the NTA to continue to inform Nigerians about the successes being recorded across various sectors and to ensure that Nigerians understand and appreciate the policy direction of the administration.
Idris, however, charged NTA to strive to rediscover its golden era when its content, especially notable soap operas and drama series, not only defined the TV entertainment space in the country but also drew viewers home in the evenings.
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