Nigerian women have been told to seize more business initiatives, upscale their standards to compete favourably with other entrepreneurs in the world and bridge bridges for greater opportunities.

The call was made at the 2024 edition of the Women High Achievers Trybe (WHATRYBE) held in Lekki, Lagos.

At the programme, leading female entrepreneurs in Nigeria gave business nuggets and ideas to over 500 women entrepreneurs in attendance.

Hosted by Olive Emodi, the conference provided not only knowledge and inspiration but also practical tools to help women break through their challenges and build bridges to greater opportunities.

This year’s conference underscored the strength and unity of women in business and leadership, leaving attendees inspired and equipped to continue breaking barriers and building bridges in their respective fields.

The yearly conference is convened by fashion icon and entrepreneur, Kiki Okewale of Hope by Kiki.

The event saw passionate exchanges and impactful moments as attendees explored how women can thrive in business, leadership, and personal development.

In her address, Okewale charged the women to look beyond limitations and change their focus on challenges, according to her, “We all face obstacles: limited access to funding, opportunities that feel out of reach, and networks that sometimes seem exclusive. But let’s reframe how we see these challenges. When women thrive, our communities blossom.

She urged women to collaborate and uplift one another in business and life.

CEO, FAE Limited Princess Layo Okeowo, advocate building generational wealth. She shared insights on breaking barriers and building lasting legacies, urging women to think strategically about long-term success.

Sola Adesakin, and Grace Ofure discussed funding opportunities for businesses, including strategies to attract investors and securing financial stability for women entrepreneurs.

In a panel session titled Brand Magnetism, Tolulope Medebem and Dr. Olatunde Samson led discussions on the importance of creating excellent customer experiences and leveraging digital marketing for business growth.

Two women won grants of N100,000 for their businesses, and three others received free business registrations, highlighting the conference’s commitment to empowering female entrepreneurs.