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Fintech unveils application to improve financial literacy

By Martin Umunna
19 April 2022   |   3:48 am
Stax, an offline payment application built for Africans by Hover Developer Services Incorporated, has partnered Money Africa, a financial literacy community, to bring personal finance tips to the comfort of phone users.

Stax, an offline payment application built for Africans by Hover Developer Services Incorporated, has partnered Money Africa, a financial literacy community, to bring personal finance tips to the comfort of phone users.

In a statement, the organisation launched the daily guidelines not just to aid customers’ convenience, but also to improve financial literacy. 

The document revealed that the instructions encompass a wide array of financial lessons and suggestions to help build better money habits, tackle financial challenges, track and manage expenses, save better and experience financial freedom.

Head of Growth at Stax, Peace Itimi, said: “The financial tips are a simple way to add value to users and further differentiate us from other money/fintech apps.

“It ties perfectly with the #BrokeFree2022 financial literacy event, which featured financial experts like Tosin Olaseinde, John Obidi, Sola Adesakin, Jennifer Awirigwe and Kalu Aja, sharing tips on how their audience can improve their personal finance.”

Speaking more on the initiative, Head of Sales and Partnerships, Money Africa, Titi Macaulay, said her brand “is excited to partner with Stax because it has positioned as a brand that eases anything personal finance.” 

She added: “The in-app financial tips have been a key driver of app retention for Stax. Users, who read the financial tips, have about 20 per cent higher weekly retention than others. We have seen the impact, and we are partnering with financial experts to give more in-depth tips that our audience can implement immediately in their lives.”

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