LOXEA Nigeria, a subsidiary of CFAO Mobility, has announced the introduction of BYD (Build Your Dreams) electric vehicles to the Nigerian market. This happened at the weekend, at Alliance Francaise Ikoyi.
By offering BYD vehicles – BYD Atto 3 and BYD Dolphin, LOXEA becomes the pioneer in bringing Electric Vehicle (EV) brand to Nigeria. During the launch event, LOXEA collaborated with Pith Africa, an art outfit that creates experiences and imagery inspired by Africa’s evolving identity. The collaboration focused on creating a compelling story titled “It All Starts with a Naija Dream” to announce the arrival of BYD in Nigeria.
Managing Director of LOXEA Nigeria, Mehdi Slimani, stated: “We are proud to distribute this type of electric vehicle and all its associated services. Our upcoming showroom in Victoria Island, Lagos, will be a place dedicated to the discovery of BYD vehicles, combining modernity, comfort, and economy of use.”
Also, Chief Executive Officer (CEO) of CFAO Mobility, Marc Hirschfeld, emphasised the importance of this launch for both the company and the country.saying: “BYD is one of the world’s leading manufacturers of electric vehicles, with a level of innovation know-how that now matches the expectations of markets in Africa.”