Orange Group, one of West Africa’s leading diversified FMCG companies, has unveiled its “My Hairitage” campaign to mark World Afro Day 2025. The initiative is designed to celebrate Afro-textured hair not merely as a style choice, but as a powerful emblem of identity, heritage, and resilience that has endured for generations.

Across Africa and beyond, hair has always carried deep meaning. From traditional braids that signified community and lineage to the creative styles of today that reflect individuality and strength, Afro hair continues to stand as a bold cultural statement.

With My Hairitage, Orange Group is shining a spotlight on this legacy, encouraging Nigerians to wear their natural crowns with confidence and pride.

Uchenna Ezenna, Media and Communications Director at Orange Group, highlighted the vision behind the initiative: “World Afro Day is about celebrating the uniqueness of African hair and the culture it stands for. Through the My Hairitage campaign, we are joining this global recognition by creating conversations that uplift, empower, and encourage pride in our natural roots.”

As part of the campaign, the company has launched the #MyHairitage challenge on social media.

The challenge invites Nigerians to share their personal stories, styling routines, and hair care tips, creating an online movement that celebrates Afro hair in all its beauty and diversity.

Influencers, natural hair advocates, and everyday voices are expected to drive the campaign, while Orange Group also provides educational content on scalp care, hair health, and the cultural relevance of natural hair.

Supporting the campaign is Hana Hair Cream, Orange Group’s trusted hair care brand. Specially formulated to nourish, strengthen, and protect natural hair, Hana Hair Cream has become a reliable companion for individuals who want to embrace their hair’s natural beauty. Whether used for daily grooming or protective styling, it offers the assurance of healthy, radiant hair that reflects both care and confidence.

With My Hairitage, the company is not only promoting one of its flagship products but also reinforcing its broader mission—to deliver effective and affordable consumer goods while celebrating cultural identity and pride. The campaign underscores the company’s belief that Afro hair is not just about beauty but about heritage, empowerment, and self-expression.