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Firm re-launches to align with Int’l best practices

By Maria Diamond
08 October 2022   |   3:18 am
To align with international best practices, Time-Tell Nigeria has re-launched its brand and unveiled a new collection of ethical and Afro-centric outfits.

To align with international best practices, Time-Tell Nigeria has re-launched its brand and unveiled a new collection of ethical and Afro-centric outfits.

  
The one-week event, which began on October 3, 2022 in Lagos, highlighted a complete makeover of the company’s identity, brand outlook and log to reposition as a global brand.
  
The Founder/Chief Executive Officer (CEO) of Time-Tell Nigeria Limited & Afrikoncept, Dr. Obianuju Violet Abdulkadir, said Time-Tell’s logo identity was the timeless Eagle (with the double T representing Time and Tell) as the company has been soaring for over 15 years,” adding that the firm had metamorphosed into an hourglass embedded in a chat box for global appeal – that is, an invitation for communication and reaching out to the world.

She further explained that the brand needed an identity that anyone anywhere in the world can easily connect to. “Our brand identity is simple but it communicates an important message on our growing global excellence and our commitment to our global customers. Time-Tell has now officially evolved to a more memorable brand image that is representative of its three business areas – corporate gifts and branding, merchandising, textiles and retail solutions – and its clients needs.”
  
Remarking on the new collection called: ‘The Ewa-Afrik Collection’, Abdulkadir said, this was based on clients’ yearnings for textile solutions, which can be styled fashionably for brand promotion.

“The Ewa-Afrik collection is an innovative design of colorful Tie and Dye T-shirts. The new collection also included pants and dresses in brilliant patterns and prints.”

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