Firm supports environmental conservation
- Clears plastics from Tarkwa Bay Beach, coastline communities
IN its quest for a greener environment, sustainability, and the protection of aquatic life along shoreline communities in Lagos, Rite Foods Limited has continued its ongoing initiative of cleaning up plastics from beaches through its ‘Riteonthebeach’ initiative with a clean-up exercise at the Tarkwa Bay Beach.
This initiative, launched in collaboration with Popbeachclub, an eco-resort in Lagos, focuses on cleaning up plastic wastes from beaches. Since its inception in August 2021, ‘Riteonthebeach’ has effectively removed more than 180,000 pieces of plastic from coastal areas.
This vital programme extends beyond just clean-up efforts; it also encourages local residents to actively engage in plastic collection and establishes systems for recycling as a means of creating jobs and enriching the community. The funds generated from this initiative are used to provide school supplies for children living along the Lagos shorelines.
Managing Director of Rite Foods, Seleem Adegunwa, aptly emphasised their shared mission, stating: “We are committed to promoting innovation, supporting sustainability, and creating a cleaner environment through collaborative efforts.”
Also, Founder of Popbeachclub, Akin Disu, stated: “It is important for people to recognise that plastics are not mere rubbish; they hold value and can be recycled. They should be collected from the environment rather than being disposed of in wetlands to protect the fish and migratory birds that inhabit those areas.”
He said that children in coastal areas bring 22 plastic bottles collected by their parents to school daily.
According to him, the students with the highest number of plastics collected in a term are given scholarships. These bottles are then processed by women in the community as part of a job creation initiative.
He, therefore, called for a widespread adoption of such practices, not only in coastal areas but also in cities, where separating plastics at their source and recycling them can prevent environmental pollution.
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