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Firm unveils Edelman’s trust, credibility survey on Tuesday


Chain Reactions, a Public Relations and Integrated Communications Consulting firm, will unveil the global 2020 Edelman Trust Barometer survey report virtually on Tuesday.
The Edelman Trust Barometer is the annual global trust and credibility survey conducted by Edelman Intelligence, the independent research arm of the Edelman global network, testing how well people trust the institutions of government, business, media and non-governmental organisations to do what is right. The current survey conducted by Edelman Intelligence between October 19 to November 18, 2019, sampled more than 34, 000 respondents across 28 countries.
This is the fourth time Chain Reactions is facilitating the launch of the global report in Nigeria. Since 2001, Edelman has measured trust in these four critical institutions of society across 28 countries, with supplementary data for Nigeria shared for the first time in 2018.


The supplementary data for Nigeria was on the heels of the significant impressions recorded in 2017 when the firm hosted the presentation of the 17th edition of the annual global survey, as well as the supplementary Nigeria data, in Lagos, the first time in the history of Nigeria and since the global study was established in 2001.
Though the COVID-19 pandemic, which caused the event to be moved online will prevent him from being present in-person for the presentation like last year, Chief Executive Officer, Edelman Africa, Jordan Rittenberry, will officially present the global 2020 Edelman Trust Barometer report during a virtual conference on Zoom. This session will also discuss more recent findings on how the Coronavirus pandemic has affected trust levels across institutions.
Speaking on the event with Competence and Ethics as a key theme, and elaborating on the supplementary Nigeria data, Managing Director/Chief Strategist, Chain Reactions Nigeria, Israel Jaiye Opayemi, said the presentation is essential to ascertain the level of trust quotients of the four institutions as well as their conformity to ethical practices. 
“Increasingly, we are beginning to see that people now look out for both competence and ethical standards in leaders in governments, businesses, media and non-governmental organisations. It is not just enough for a leader to be ethical; we are beginning to see that competence is also in necessary quality. The insight we will share from this survey will help managers of these four institutions strengthen them for good,” Opayemi said.
Special Adviser to President Muhammadu Buhari on Social Protection, Mrs. Maryam Uwais; Director, Public Affairs, Lafarge Plc, Folashade Ambrose Medebem, Director of News, TVC, Stella Din Jacobs, and the Convener, Enough is Enough, Yemi Adamolekun will discuss the report in details.


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