First Bank of Nigeria Limited has announced a phased corporate name change of its subsidiaries in the United Kingdom and Sub-Saharan Africa.
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FBNBank UK, FBNBank Sierra Leone, FBNBank Gambia and FBNBank DRC are the first set of subsidiaries effecting the name alignment.

The Ghana, Senegal and Guinea subsidiaries are next in the exercise.

The rebranding is being implemented to align the subsidiaries with the parent company to enjoy the strong heritage and equity built by FirstBank Nigeria in its 129 years of banking leadership.

“This will further enhance the quality-of-service delivery resulting in better brand clarity, uniformity and consistency across all the markets where the bank operates,” the institution observed.

Speaking on the rebranding, CEO of First Bank Group, Dr. Adesola Adeduntan, noted: “The name change, which coincides with FirstBank’s 129th founding anniversary (March 31, 2023), is indeed a milestone reflective of our resolve to continuously provide the gold standard of excellence and value, as we put our customers first.  The new identity of the subsidiaries contributes to an enhanced brand presence.

It helps our customers and stakeholders better appreciate the value of the diversified products suites, competitive pricing and extensive business networks the FirstBank Group offers.

These include our commitment to boosting cross-border businesses, including trade and investment opportunities essential to enhancing trade relations among countries, thereby strengthening the economies of host communities and reducing poverty.”
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