Area Manager of fashion brand Evisu in the U.S., Barima Apenteng Agyarkwa, has called for increased investment in youth development and talent support across Africa, describing young people as critical to unlocking the continent’s economic and creative potential.

Agyarkwa, a Ghanaian-American entrepreneur, said empowering young Africans through education, mentorship and access to opportunities would not only drive innovation but also strengthen the continent’s competitiveness in the global creative and sports industries.

According to him, sustainable investment in young people remains essential for economic growth, particularly in sectors such as entertainment, fashion and sports, where African talent continues to gain international recognition.

He urged governments, private organisations and development partners to strengthen collaboration in creating systems that support entrepreneurship, innovation and talent development across the continent.

Speaking on his involvement in youth-focused initiatives, Agyarkwa stressed the importance of mentorship, skills acquisition and professional networking in helping emerging talents navigate increasingly competitive industries.

He said his experiences across both continents provided him with a deeper understanding of the challenges confronting young creatives, entrepreneurs and athletes seeking access to global opportunities.

Agyarkwa explained that several initiatives he supports are aimed at connecting aspiring musicians, fashion entrepreneurs, athletes and other creative professionals with experienced industry practitioners and international networks.

He noted that some of the programmes have been implemented in partnership with organisations involved in talent development, branding and cultural exchange, including Under Trendsetters Reality (UTR) and Grand Intellects Limited (GIL).

The initiatives, he added, have featured mentorship sessions, networking engagements and talent showcase platforms designed to provide participants with industry exposure and opportunities for career advancement.

He further emphasised on the need for structured mentorship and professional development programmes as Africa’s creative economy expands.

He noted that limited access to funding, training and professional networks remains a major challenge for many young talents across the continent, underscoring the importance of initiatives aimed at strengthening pathways to employment, entrepreneurship and sustainable growth.