LAGOS-BASED Senior Strategist & Analyst, Mr Lanre Basamta, has said that pricing innovation introduced by Globacom readily comes to mind as the telecomm giant marks its 23rd anniversary.

He also said it should not only be remembered but to help to spread people-oriented pricing across sectors.

He said that the celebration should go beyond what Glo did with per-second billing, but also spur companies to join the fray for the good of the masses.

He made the observation in a statement on Friday, stressing that it is time to celebrate what Glo started and ensure that it permeates all other sectors.

“The 2003 innovation is being revisited as Nigerian consumers again demand fair value and transparent telecom pricing, in particular, and in all sectors.

“As Globacom approaches its 23rd anniversary, renewing public attention on the introduction of per-second billing, the pricing innovation helped define the company’s entry into Nigeria’s telecommunications market.

He explained that before Glo began operations in August 2003, customers commonly paid for calls in larger billing increments. The indigenous operator’s decision to charge by the second intensified competition and helped make mobile communication more accessible to consumers managing limited budgets,” he said.

Within the telecommunications, he said Globacom’s innovation remained relevant in 2026 as the industry adjusted to higher tariffs and more complex data consumption.

“Consumers now want the same principle of fairness applied to internet services through transparent plans, accurate usage information and clear validity terms.

“Globacom has continued to use value-led products as a central part of its positioning. It recently launched Talkmasta plan rewards call usage with additional minutes and data, while an enhanced welcome bonus provides airtime and data benefits to new customers who meet activation conditions,” he added.

He noted that any company devoted to the people welfare would enjoy the people’s loyalty and patronage all the time, saying the company’s focus on consumers has helped it build strong recognition among students, traders, artisans and lower-income users.

These groups, he says, remain important as data becomes a basic input for education, payments, work and small-business growth.

According to him, the anniversary provides Glo with an opportunity to modernise the spirit of per-second billing for the broadband era. That could include simpler data products, improved self-service tools and faster resolution of customer complaints.

“The per-second billing story is therefore more than a historical achievement. It remains a benchmark against which customers can judge whether competition is producing fairer and more useful telecommunications services,” Basamta added.