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Groups partner Yoruba film producers to end smoking in movies, music videos

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The Nigeria Tobacco Control Alliance (NTCA) and Corporate Accountability and Public Participation Africa (CAPPA) have partnered with the Theatre Arts and Motion Pictures Practitioners Association of Nigeria (TAMPAN) in continuation of their campaign against smoking in movies and music videos.

The groups held a meeting with the association’s executives at the TAMPAN Headquarters in Ibadan, Oyo State, at the weekend, to further discuss move to end inadvertent and sometimes conscious promotion of cigarettes and smoking in Nigerian movies and music videos.

The NTCA’s representative, Adepeju Adeogun, said the visit was necessitated by the enviable role that the Yoruba movie producers and actors play in deepening indigenous culture and their influence on the youths.

Adeogun said the portrayal of smoking in favourable light in indigenous films was in contravention of the National Tobacco Control (NTC) Act 2015 and the NTC Regulations 2019 prohibiting tobacco advertising and promotion and sponsorships, adding that it is now time to co-opt industry practitioners in addressing the situation.

The NTCA team, led by Oluseun Esan, had earlier visited stakeholders within and outside the Nigerian film industry, including the Advertisers Practitioners Council of Nigeria (APCON), Actors Guild of Nigeria (AGN), Kannywood members in Kano and the Association of Nigeria Theatre Arts Practitioners (ANTP), among others.

TAMPAN Legal Adviser, Femi Adebayo, noted that the discussion was timely in view of the growing tobacco menace in the country, adding that it was necessary to explore various possibilities in passing the tobacco message to youths and Nigerians at large, including producing advocacy films.

Also, CAPPA Director of Programmes, Philip Jakpor, said that the task of eradicating smoking in movies required collaboration with critical stakeholders in the movie and music video industry.

He said that the Yoruba movie producers and actors, because of their wide reach, were well positioned to play a role in bringing an end to smoking in movies.


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