GTCO, MTN, others lead in CVA 2022 consumers’ satisfaction voting
After 30 days of voting on the Consumers’ Value Awards (CVA) portal, GTCO emerged as a leader in the banking sector award for quality transactional services with 40 per cent, while MTN and Milo lead the technology and beverage categories with 63 per cent and 64 per cent.
With two months left to conclude voting, consumers are responding to calls to celebrate brands based on value enjoyed.
Besides the three categories, over 20 others are listed for consumers to certify based on satisfaction and brand encounter.
In the carbonated drinks category, Coca Cola leads with 56 per cent, while Cereal Kellogs is blazing the trail with 86 per cent and Checkers Custard garnering 66 per cent in the custard category.
Sunlight tops the detergent segment, Orijin is ahead in the alcoholic beverages category, while Lucozade leads in the energy drinks category.
Speaking on the voting, Managing Director of Consumers Value Broadcasting Limited, Akonte Ekine, commended consumers for supporting the initiative with their ballots.
He said a total of 32 brand categories are up for voting in the first edition of the awards, adding that it is an opportunity for brands to get recognised as brands of value for consumers’ money.
The award was initiated for consumers to name brands that are making great contributions in the marketplace based on the quality of service and expected value of the products.
Other brands leading in their categories are Power Oil with 59 per cent, Chivita, 38 per cent, Dano Milk, 52 per cent, Dangote Sugar, 51 per cent, Colgate, 38 per cent, Toyota, 59 per cent, Air Peace, 40 per cent, Dangote Cement, 63 per cent, Interswitch, 38 per cent, Mobil Super, 59 per cent, Mastercard, 90 per cent, Shoprite, 66 per cent, Samsung, 49 per cent and MTN, 50 per cent.
Also, Amstel Malt polled 50 per cent, Reload Multivitamin, 90 per cent, Lush Hair, 63 per cent, Dettol 75 per cent, Golden Penny Spaghetti 60 per cent, Knorr, 100 per cent, Dulux Paint, 80 per cent, MR Chef, 60 per cent and Easyon, 66 per cent.
Voting ends on June 30, 2022.
Get the latest news delivered straight to your inbox every day of the week. Stay informed with the Guardian’s leading coverage of Nigerian and world news, business, technology and sports.