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HASG faults onslaught by Lagos, Kaduna against OOH media

Members of the Heads of Advertising Sectorial Group (HASG) have condemned the onslaught by the Lagos and Kaduna states against Out-of-Home Advertising media, insisting that the development

President, Experiential Marketers’ Association of Nigeria (EXMAN), Mr. Tunji Adeyinka (left); President Advertisers’ Association of Nigeria (ADVAN), Mr. Osamede Uwubanmwen; President, Association of Advertising Agencies of Nigeria (AAAN), Mr. Steve Babaeko; President Outdoor Advertising Association of Nigeria (OAAN), Chief Emmanuel Ajufo and Executive Secretary, Media Independent Practitioners Association of Nigeria (MIPAN), Mr. Eki Adzufeh during the press conference in Lagos

Members of the Heads of Advertising Sectorial Group (HASG) have condemned the onslaught by the Lagos and Kaduna states against Out-of-Home Advertising media, insisting that the development could strangulate business.

Addressing journalists in Lagos recently, the members argued that concessions and franchises promote monopoly and the HASG is unanimously opposed to it in whatever form.

The members, who addressed journalists are, the President, Experiential Marketers’ Association of Nigeria, EXMAN, Mr. Tunji Adeyinka; President of Advertisers’ Association of Nigeria, ADVAN, Mr. Osamede Uwubanmwen; President, Association of Advertising Agencies of Nigeria, AAAN, Mr. Steve Babaeko; President Outdoor Advertising Association of Nigeria, OAAN, Chief Emmanuel Ajufo and Executive Secretary, Media Independent Practitioners Association of Nigeria, MIPAN, Mr. Eki Adzufeh.

In Lagos, the members observed that LASAA has continued to grant individuals that are not registered practitioners to own billboards and operate, contrary to the Advertising Practitioners Council of Nigeria, APCON guidelines.

They said this development is eroding APCON’s regulatory functions and promoting quackery in the advertising industry.

Continuing, they noted that LASAA’s plan to concession seven of the major roads in the state to bidders, and the successful ones to own and operate franchises on such roads for a period of ten years, is no doubt a grave danger while urging Governor Babajide Sanwo-Olu to prevail on the agency to shelf it.

Specifically in Kaduna State, the members disclosed that the overbearing influence of government departments with the responsibility to control the practice of Out-of-Home Advertising reared its ugly head when the Kaduna State Urban Planning and Development Authority KASUDA gave billboard owners seven days within which to remove their structures from certain areas of the city.

Continuing, they said while discussions were still ongoing, the state rolled out the bulldozers and pulled down billboard structures, prevented the owners from recovering them and sold them off to those who trade in scraps.

“We have since found out that the whole essence is to allow some favoured business owners, close to the corridors of power in Kaduna State, to install their LED platforms in those areas, and have the monopoly of practicing there. This is another form of franchising, and HASG frowns at it. The HASG wishes to caution both LASAA and KASUPDA, as well as those other states that might be planning such acts.

Fielding questions from journalists, Babaeko reasoned that the development would lead to rising in unemployment, saying there is a need for a roundtable conversation.

Adzufeh said concession and franchise would affect Returns-on-Investment. On his part, Ajufo said ease of doing business would be adversely affected while Uwubanmwen assured of members’ readiness for dialogue with all stakeholders.

Conclusively, the members unanimously said for the avoidance of doubts, the HASG would not hesitate to issue a boycott instruction to all advertisers against any state that engages in such infractions as have been committed by LASAA and KASUPDA.

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