Instruments of Africa launches new brand of guitars
As part of an effort aimed at giving Africans a sense of belonging and promoting local content, the Instruments of Africa recently launched a new range of guitars.
Addressing journalists in Lagos, founder, Instruments of Africa, Temitope Ezekiel Olaleye, said that this is the first time an African country, Nigeria to be precise, would produce a guitar with all raw materials sourced locally.
He added that in line with the company’s objective, the Instrument of Africa guitars were shaped to promote Africa.
Speaking further, he disclosed that the guitars were also named after major African cities adding that with their introduction, the cost of musical instruments would reduce drastically.
He added that the products of the Instruments of Africa would go a long way to create a sense of belonging to everyone in Africa and the black race all over the globe.
Specifically, he recalled that his inspiration came from his father and lead guitarist for Chief Commander Ebenezer Obey, Paul Tao. He said his music background also went a long way in grooming and nurturing his interest in music.
According to him, the guitar is an expressive instrument combined with the shape of Africa that helps to depict a sense of ownership, he added that the guitar was just the first in the range. He said with time, other instruments would be churned out by the ‘Instrument of Africa’ team.
On his expectations after the launch, he said that he hoped to take the arts beyond the Africa coast thereby getting more youths to be more interested in music.
The firm’s ambassador, Femi Leye, described Nigerians as creative and hardworking adding that the introduction of the musical instrument produced by a Nigerian, has made him proud and would change the Nigerian narrative.
Speaking in a similar vein, Paul Tao said Instrument of Africa guitars are incomparable noting that they are smooth, soft, have depth, have great pitch and sounds cool.