The launch of The Place Restaurant’s new Ibadan outlet on May 5, 2025, drew a remarkable crowd, thanks to a high-impact marketing campaign led by Nigerian agency Korlod Works. The campaign delivered over 1,500 pre-launch leads and drew hundreds of walk-in customers on the opening day—underscoring how strategic marketing can drive measurable results in a competitive consumer market.

The event, marked by a ribbon-cutting ceremony, lively music, giveaways, and food tastings, brought a festive energy to the launch. Guests praised the service, ambience, and menu offerings, with foot traffic flowing steadily from afternoon into the evening.

Speaking at the launch, Chinelo Umeuegochukwu, Chief Operating Officer of The Place Restaurant, emphasized that the Ibadan outlet will uphold the brand’s longstanding commitment to quality. “We are here to deliver the same standard The Place is known for,” she said. Echoing her remarks, Omolola Olaegbe, Head of R&D and Marketing, encouraged guests to explore the expanded menu, adding, “Meals start from as low as 900 Naira.”

Korlod Works handled the end-to-end campaign strategy, focusing on customer acquisition and sustained visibility using digital advertising, teaser videos, social media engagement, and interactive sign-up forms. According to Hilary Utuke, CEO of Korlod Works, the campaign aimed for more than just awareness.

“We designed this campaign to be promotional and beyond,” Utuke said. “Our objective was measurable impact to deliver visible results in a competitive market, and we succeeded.”

Customers interviewed at the venue confirmed they had seen promotional videos on Instagram and other social platforms. “The content was too inviting to ignore,” one visitor said. Korlod Works reported that over 1,000 digital leads were generated through sign-ups, contests, and direct promotions prior to the event.

Omolola acknowledged the results. “We are pleased with the interest generated and the attendance on opening day. Korlod Works delivered exceptional marketing services,” she noted.

Marketing professionals have commended the campaign as a case study in effective location-based strategy. The launch of The Place in Ibadan is now being cited as an example of how Nigerian brands are embracing digital-first approaches to reach new urban markets.

The restaurant’s success in Ibadan, one of Nigeria’s most populous cities, positions it strategically in the Southwest region. The company has pledged to maintain momentum in the coming weeks with a continued focus on customer experience and community engagement.

“We’re here to serve the people of Ibadan, and the response so far has been very positive,” said Omolola.

Following the campaign’s visibility and results, Korlod Works has reportedly received inquiries from other brands seeking similar launch strategies. Though no projects have been confirmed, the agency remains focused on data-driven marketing to deliver impact for consumer-facing brands.

Observers say the collaboration between The Place and Korlod Works may set a new benchmark for regional brand expansion across Nigeria’s hospitality industry.