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Kumuyi seeks media support in tackling nation’s challenges


Zonal Director, Lagos Office, Radio Nigeria, Adeyinka Amosu (left); General Manager, Radio Lagos/Eko FM, Ayo Shotounwa; General Superintendent, Deeper Life Bible Church, William Kumuyi; Chief Operating Officer, Television Continental, Lemi Olalemi, and Head, Sales and Marketing, Women FM 91.7 (Voice of Women), Adenike Ifabiyi, during a breakfast fellowship meeting with broadcast media executives at the church headquarters in Gbagada, Lagos… yesterday. PHOTO: FEMI ADEBESIN-KUTI

General superintendent, Deeper Life Bible Church, Pastor William Kumuyi, has called on the media to aid efforts towards addressing challenges facing the nation.

Speaking during a breakfast fellowship with media executives at the church’s headquarters in Lagos yesterday, he identified the print, electronic and new media as the best ways to reach over seven billion people across the world.

He also canvassed increased efforts towards promoting young people’s inclusiveness in civic, social, economic and political activities to achieve the desired change.

According to him, the church and the media need to pool resources to exploit the latent blessings of the gospel to correct the ills of the society and heal the people.


“For one thing, the media exist largely as catalysts for social change. On the other hand, the church seeks spiritual re-awakening of those trapped in the mire of sin. Therefore, the media and the church should work assiduously together, as they have the capacity to cause more than a stir in our country’s spiritual and moral fabrics, as well as other spheres of life.”

“I am sure you all can read the palpable frustration on the faces of our people. It is like many are at their very wits end. Yet the solution is not far-fetched, if and once the appropriate solution of God’s abiding love and wholesome transformation can be communicated to the people as deliberately and consistently as the situation demands,” he stated.

The cleric asserted that despite spirited efforts to fix the contradictions in the society, “it seems there is no ready respite.”

He added: “The indices that measure quality are getting worse, while the economy is not cheerful. The security situation is perplexing, with the moral fibre of the society at its lowest ebb.”

However, he sees light at the end of the tunnel. “Disconcerting as the situation is, hope is not lost after all; God is waiting in the wings to send help and rescue those trapped in the quicksand of life. It is therefore imperative for men and women of goodwill like us to work together to fundamentally re-align the direction and focus of our nation.”

Kumuyi noted the urgent need to increase investment in the youths who constitute about 60 per cent of the population.

“The dawn of the social media and the dysfunctional information and counter-culture flowing therefrom have served to balance the future of our youths, the presumed leaders of tomorrow, on a precarious knife edge, hence the urgency to actively transform the youths.”

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