Lukman Shobowale, Co-founder of Dukiya Investments, has launched a 30-day real estate challenge aimed at guiding Millennials and Gen-Z Nigerians toward home ownership and financial independence.

Announced via his Instagram page on Monday, Shobowale said the initiative is designed to demystify property ownership for young people and provide practical strategies for entering the real estate market. The challenge will feature daily insights on real estate investment, including affordable entry points, land banking, and partnership opportunities.

“I am excited to share the 30-day challenge on real estate and investing for Millennials and Gen Zs. For the next 30 days, I’ll be sharing short but relatable insights on real estate investment, why young people need to invest early, how to start small and how to leverage real estate for wealth creation,” Shobowale stated.

He noted that many young Nigerians view property investment as reserved for the wealthy, a perception the challenge seeks to change. “It won’t be boring. My goal is to show young Nigerians that real estate is not as complicated or inaccessible as it seems. By starting small and remaining consistent, they can gradually build a portfolio that leads to financial freedom,” he said.

Shobowale also emphasised the importance of financial literacy and early investment. “I want to instill a mindset shift. Instead of waiting for the perfect moment, I want them to know they can begin their journey today, with whatever they have,” he said.

The challenge will provide actionable steps for participants, focusing on practical strategies rather than theoretical concepts. “This is not theory; I am giving actionable strategies that anyone can apply. The idea is to help young people make informed decisions, cut through the noise, and embrace property investment early in their careers,” Shobowale explained.

He highlighted the potential impact of the initiative on Nigeria’s youth, suggesting that equipping young people with real estate knowledge could foster financial independence, reduce reliance on unstable income, and cultivate a generation of property owners. “Imagine the impact if thousands of young people begin to see themselves as investors, not just earners. That’s the transformation this challenge seeks to drive,” he said.

With the 30-day challenge set to begin immediately, Shobowale expressed confidence that it would inspire young Nigerians to take practical steps toward home ownership. “This is more than a campaign; it is a movement. I want Millennials and Gen Zs to know that their dream home is not a distant reality, but a step-by-step journey that begins today,” he concluded.

The initiative is expected to engage thousands of young Nigerians across social media platforms, providing daily guidance and actionable insights to encourage early investment in real estate.