Nigeria is witnessing a groundbreaking change in the way families approach puberty and menstrual health. At the center of this transformation is Girls Tag, the nation’s first all-in-one period care kit, designed to empower young girls with dignity, comfort, and confidence. Driving this movement are actress and philanthropist Mercy Johnson-Okojie and her daughter Purity Okojie, who have been unveiled as co-brand ambassadors.

For decades, menstruation has been treated as a subject of silence, often leaving girls unprepared and parents unsure of how to guide them. Girls Tag was created to break this cycle, offering not only hygiene essentials but also education and emotional support. It is more than a product—it is a system designed to normalize conversations around puberty and ensure that no girl feels ashamed of her body.

Mercy Johnson-Okojie, known for her powerful presence on screen and her dedication to family causes, explained why the initiative resonates deeply with her: “As a mother, I want my daughter to step into womanhood without fear or embarrassment. Girls Tag is doing exactly that—helping families replace shame with pride and confusion with confidence.”

Her daughter Purity joins her in this mission, symbolizing the authentic mother-daughter journey that lies at the heart of Girls Tag. Their partnership reflects the voices of countless Nigerian families who want to see their daughters grow up with dignity and self-assurance.

A unique feature of the Girls Tag kit is Mercy’s newly authored book, “Youberty”, a puberty guide for boys and girls aged 10–13. Included in every pack, the book provides relatable advice and reassurance, ensuring that children feel understood and prepared as they navigate adolescence. By combining education with practical care, Girls Tag ensures that menstrual health is addressed holistically.

The kit itself is thoughtfully curated to meet the needs of young girls. It contains premium sanitary pads in multiple sizes, overnight period pants for maximum absorbency, panty liners, disposable bags for safe disposal, and a stylish, discreet carrying pouch that fits seamlessly into a teenager’s daily life. Each item has been chosen to provide comfort, dignity, and ease, ensuring that girls can manage their periods confidently both at home and in school.

Eddie Madaki and Oche Ejiga of iBlend Services, the regional agency for Girls Tag, emphasized the importance of the partnership: “Mercy and Purity’s voices are genuine. Their journey together mirrors the experiences of countless Nigerian families, making them the perfect ambassadors for Girls Tag.”

Girls Tag will be available nationwide in Q2 2026, through retail outlets, pharmacies, and malls, as well as direct sales via the official website and social media handle @girlstag.ng.

With Mercy Johnson-Okojie and Purity leading the charge, Girls Tag is more than a product launch—it is a cultural shift. It is a call to normalize menstrual health, empower families, and ensure that every girl grows up with pride, knowledge, and confidence.