Meta has officially launched a global rollout of its new subscription services for Instagram, Facebook and WhatsApp, marking one of the company’s biggest efforts yet to transform its social media platforms beyond an ad-driven business model.

The tech giant announced that users across its flagship apps will now be able to subscribe to premium plans offering additional features, deeper personalization options and advanced engagement tools tailored to creators, businesses and heavy users.

Under the new structure, Instagram Plus and Facebook Plus will each cost $3.99 monthly, while WhatsApp Plus will launch at $2.99.

Subscribers on Instagram and Facebook will gain access to features such as profile customization, enhanced reactions, expanded story controls and advanced audience insights aimed at improving user engagement and visibility.

Meta says more premium features will continue to be added over time as the company expands its subscription ecosystem.

The firm is also introducing a broader subscription umbrella known as “Meta One,” which will serve as the central hub for future creator, business and artificial intelligence-based services.

The new subscription push is part of its long-term strategy to diversify revenue streams and reduce dependence on digital advertising, especially as growth across its core social platforms begins to slow after years of global expansion.

Unlike Meta Verified — the company’s existing identity verification service — the new “Plus” subscriptions are focused more on user experience, customization and audience-building tools rather than verification or account protection.

Instagram Plus, in particular, introduces several creator-focused tools designed to help users grow and manage their audience more effectively.

Subscribers will be able to view how many people replay their Stories, create unlimited custom audience lists beyond the Close Friends feature, extend Story visibility beyond the standard 24-hour window and preview Stories anonymously without appearing on viewers’ lists.

The platform will also allow users to spotlight one Story weekly for additional reach, search through Story viewers more easily and publish posts directly to their profile highlights without pushing them to followers’ feeds.

Additional customization options include animated “Super Heart” reactions for Stories, exclusive profile fonts, custom app icons and expanded profile pin features.

Facebook Plus is expected to offer similar engagement and personalization tools tailored to social interaction and content visibility.