Nestlé Nigeria celebrates Eid-el-Fitir food festival in Kano
Nestle Nigeria, manufacturer of Maggi seasoning and Pure life bottle water, yesterday, hosted hundreds of loyal consumers to a special food festival to mark Ei-el-Fitir celebration in Kano.
The annual food festival was designed to mark the end of series of corporate social responsibilities put together by Maggi seasoning to reward hundreds of fasting Muslims in the holy month of Ramadan.
Prior to the festival, Maggi, one of the leading seasonings in Nigeria, gave out million of gift items to customers through its Ramadan Shopper Promo, which starting two weeks before Ramadan and continued till the end of the fasting period.
Besides, the brand had also supported over 100,000 individuals and households across the country, with provision of healthy food during Ramadan, especially at Sahur and Iftar meal’s seasons.
Speaking at the food festival, Category Manager for Culinary, Nestlé Nigeria, Mrs. Nwando Ajene, said series of activities carried out during the period, were part of the 10 years of rewarding tradition and commitment of Nestlé to supporting individuals and families in the country.
“Ramadan is a special season for renewed dedication to the values of service and sharing goodness, values, which Maggi also firmly represents. Looking back on the past year, 2021 brings a fresh appreciation of the joy and privilege of coming together.
“Today, therefore, we want to share goodness with our consumers, stakeholders and influencers who have been a part of this Maggi Ramadan experience over the past ten years. We are happy to have been a part of the Ramadan journey, and we will continue to support individuals and families to make healthier and tastier food choices every day,” Ajene said.
According to the category manager, Maggi is also working with nutritionists and food enthusiasts to provide nutrition education to help consumers make healthy nutrition choices in their daily meals.
In the events leading to the end of Ramadan, she stressed that over 100,000 consumers were given free food items, including rice, vegetable oil, spaghetti and Maggi seasoning, including donations to 160 charitable organisations and mosques, and door to door (Gida Gida) visits to 1,250 homes to share healthy food items.
She emphasised the support of brand to household health nutrition through the popular Maggi Ramadan Diaries, a TV, radio programme and online platform aired throughout the 30 days of Ramadan.
“The cooking show provided tips on healthy lifestyles, shared knowledge about quick and delicious recipes and nutritious tips on Iftar and Sahur,” she said.
On her part, the Marketing Manager, Nestle Nigeria Waters, Gloria Nwabuike, disclosed that Pure Life waters, a brand of Nestle is supporting Maggi seasoning food festival for healthy life.
She explained that as part of the commercial aspect of their sale, the brand is investing in plastic recycling to encourage healthy environment as part of corporate social responsibility.
“We are very happy to be in the city of Kano to join Maggi in the food festival with numerous consumers to celebrate Eid. As you know, there is no food without water. That’s why we are here with two refreshing bottles of Nestle Pure Light. We have two variants, one regular and the other one is protect, which is supported with zinc micro nutrients.
“Apart from making sure we provide our consumers with quality rich water, we also educate and encourage our consumers to regularly cultivate the habitat of taking water for dehydration. Beyond that, we know the important of plastic in the environment, that is why we go into plastic collection and recycling to make sure the environment is clean,” she said.
During the festival, consumers were thrilled with delicious meal, entertainment and splashed with gifts. 15 lucky consumers who took part in various light contests won prizes including cooking gas, microwaves, blenders and several complimentary gifts.
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