Nestlé Nigeria Plc has reaffirmed its commitment to creating value for consumers beyond its products in the Golden Morn Golden Hunt, a nationwide consumer campaign that rewarded Nigerians with a total of N80 million in cash and prizes.

The company said the initiative, which commenced in January 2026, recorded strong participation from consumers across the country, with over 200,000 entries received.

The company explained that the campaign made it easier for more Nigerians to take part, as a total of 16,324 winners emerged, receiving cash prizes ranging from N10,000 to N1 million, alongside exciting items such as washing machines, MacBooks, iPhones, and 55-inch televisions, in addition to the grand prize.

Speaking on the campaign, Category Manager, Healthy Cereals at Nestlé Nigeria, Omofasa Orhiunu, said the initiative was designed to connect more closely with consumers while giving them an opportunity to experience the brand.

He explained that Golden Morn has been part of everyday life for Nigerian families, and with the Golden Hunt, we wanted more people to experience that.

“It gave both our loyal consumers and new ones the opportunity to enjoy a nourishing product that fits into their daily routines, while also being rewarded in a simple and accessible way,” he said

Also speaking, Managing Director and Chief Executive Officer of Nestlé Nigeria Plc, Wassim Elhusseini, said the campaign reflects the company’s commitment to creating value for consumers beyond its products.

“The Golden Hunt was our way of recognising that trust and giving back in a way that is meaningful and inclusive. What has been most inspiring are the real stories behind the wins, how this has made a difference in people’s lives. That is what truly matters to us,” he said.

He said Golden Morn, a cherished homegrown brand, continues to provide wholesome nourishment made from carefully selected grains.

Elhusseini noted that the product combines essential vitamins and minerals to support energy and overall wellbeing for individuals and families.

‘Through initiatives like the Golden Hunt, Nestlé Nigeria continues to strengthen its connection with consumers while delivering on its commitment to providing accessible, nutritious food and supporting thriving communities across the country,” he added.

A small-scale grocery seller from Plateau State, Ejiofor Akujieze, emerged the grand prize winner of N5 million.

Akujieze, who expressed surprise at his win, described the moment as life-changing.

“It came as a shock to me. I won N5 million, and it will go a long way. I am very grateful,” he said, noting that the prize will support the expansion of his grocery business