In response to evolving consumer preferences as well as growing demand for health-conscious drink, CWAY Foods and Beverages has expanded to revolutionise the beverage industry, introducing three new drink products.
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They are Café Coffee Milk, Fuji Probiotic and Assam Milk Tea. At the launch in Lagos, the company’s General Manager, Mr. Arun Bhintade, emphasised the firm’s dedication to innovation through constantly pushing boundaries to provide Nigerians with healthy and nutritious products.

“We firmly believe that Nigeria is not just ready for these products; the market is eagerly anticipating them. Our extensive research and development process has allowed us to create beverages that resonate with the Nigerian palate while meeting international quality standards,” he stated

The Assistant General Manager of Sales of CWAY, Mr. Bibek Bagchi, said although the logistics of bringing the new products to consumers across the country is quite challenging, the company has planned its comprehensive distribution strategy nationwide to ensure consumers access the products.

The Marketing Director, Mr. Rohit Prakash Gupta, reaffirmed the company’s consumer-centric approach, which has always been rooted in understanding and anticipating consumer needs.