Rewards loyalty with AI QNED upgrade
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‎LG Electronics Nigeria has unveiled a nationwide campaign to identify the oldest still-functioning LG television sets across the country, in a move designed to celebrate decades of customer loyalty while introducing consumers to its latest AI-powered display technology.
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The initiative, themed “The Oldest LG TV”, invites Nigerians to showcase their long-serving LG television sets and share the personal stories behind them. The winner will receive a brand-new AI QNED television, effectively trading legacy for luxury in what the company describes as a bridge between nostalgia and next-generation innovation.
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For generations, LG televisions have occupied pride of place in Nigerian living rooms, serving not only as entertainment devices but also as silent witnesses to family milestones, cultural moments and shared national experiences. The campaign seeks to spotlight these emotional connections while underscoring LG’s continued leadership in intelligent home entertainment.
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Participants are required to upload a photo or video of their old LG television and recount how long they have owned it and the memories attached to it via the campaign portal. Beyond the competitive element, the initiative adopts a storytelling-driven approach that positions long-standing television sets as symbols of resilience, trust and technological durability.
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According to Mr. Choongbae Seok, General Manager, Media Entertainment Solutions, LG Electronics Nigeria, the campaign reflects the company’s evolution from analogue durability to AI-powered intelligence.
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“The journey from our classic CRT televisions to today’s AI QNED technology reflects how far both our customers and our innovation have come. Those early sets were built to last, and many are still functioning today  a testament to durability and consumer trust. This initiative allows us to honour that legacy while introducing a new era of intelligent viewing, where the screen does more than show content; it adapts, learns and enhances every moment,” he said.
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LG’s AI QNED televisions represent a shift toward responsive viewing experiences, with capabilities that enable screens to learn user preferences, recommend content and optimise picture and sound quality in real time.
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The company says this transition marks a move from traditional viewing to interactive, personalised entertainment ecosystems.
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The campaign also aligns with the broader global direction of LG Electronics, which recently outlined plans to deepen its footprint in emerging markets at LG InnoFest 2026 MEA held in Abu Dhabi.
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At the exhibition, the company showcased its premium 2026 AI television lineup, highlighting advanced processing power and next-generation display technologies. Flagship models such as the LG OLED evo G6 and the LG 100-inch Micro RGB evo are powered by the new Alpha 11 AI Processor Gen 3, designed to deliver faster and more intelligent performance.
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Also featured was the LG OLED evo W6 Wallpaper TV, an ultra-slim display engineered to sit flush against the wall like artwork, incorporating true wireless connectivity to minimise cable clutter and enhance aesthetic appeal.
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Industry observers note that the Nigerian campaign mirrors LG’s broader strategy of combining heritage with innovation — leveraging brand trust built over decades while introducing advanced AI capabilities to meet evolving consumer expectations.
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At its core, the initiative reinforces a central message: that technology is not merely about hardware specifications but about people and shared experiences. By celebrating the oldest LG televisions still standing strong, the company is, in effect, celebrating the households that kept them on through changing times and technological shifts.
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In doing so, LG is not only upgrading television sets it is seeking to upgrade memories into the future.