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‘OjajaMore will crash Nigeria’s dependency on dollars’, Ooni of Ife

By Ngozi Egenuka
18 September 2022   |   3:45 am
To create jobs, encourage large and small-scale farming and also broaden made-in-Nigeria products via the federal government initiative of patronising Nigeria-made products to grow the Naira, Ooni of Ife, Ooni Adeyeye Babatunde Ogunwusi Ojaja II has launched OjajaMore retail outlet. The mall constructed with 100 per cent local contents, situated at Ibadan-Ile-Ife Road will be…

To create jobs, encourage large and small-scale farming and also broaden made-in-Nigeria products via the federal government initiative of patronising Nigeria-made products to grow the Naira, Ooni of Ife, Ooni Adeyeye Babatunde Ogunwusi Ojaja II has launched OjajaMore retail outlet.

The mall constructed with 100 per cent local contents, situated at Ibadan-Ile-Ife Road will be a hub for 70 per cent made in Nigeria goods, which will increase the demand for well-packaged Nigerian-grown organic farm produce.

The launch of the massive groceries and retail outlet, which was held last week, further rekindled His Imperial majesty’s quest to key into the Federal Government and Central Bank of Nigeria’s idea of creating a viable economy that demystifies the teeming demand for dollars for commodity exchange, thereby transforming Nigeria from a consuming to producing economy where we can deviate from an oil-driven economy to exploring other readily available options.

OjajaMore will give special preference to homegrown commodities to help reduce importation of foods by increasing investment opportunities and creating jobs for the youth demography.

Ooni in his statement disclosed that the OjajaMore idea was conceived as a result of his burning passion driven by youth empowerment, technology advancement and economic prosperity.

“OJAJAMORE remains one of the profound, timeless initiatives that I envisioned for the modernisation of Ile-Ife, Osun State, and other Nigerian cities. It is a triumph and regeneration of retail economies, a reservoir of seamless opportunities for new agro-commodities markets significantly improving access to B2B value chains, a social sanctuary for groceries and other products, and an iconic global brand name that will leave indelible marks on young people through job creation, resolving commoditization issues, and harnessing the integration of locally built flawless novelty digital transactions,” he said.

Ooni also noted the need to invest aggressively in promoting local farming just like the Western Regional Government invested in Cocoa, which became a massive source of income and proceeds made from it was used to fund education and some other capital project within the region.

“Many people went back to farming in place of white-collar jobs. This shows how economically viable farming can be.

“The vision of OJAJAMORE as an indigenous entity with a modern continental outlook is to play a prominent role in people’s lives as conduct that provides relatable experiences beyond traditional shopping while driving a robust economic culture. Imagine Malaysia came to take oil palm seedlings from Nigeria several decades ago today; they are the largest producer and exporter of oil palm products. That’s why we are using OjajaMore to rewrite the story and build a stronger future economically.” Ooni added.

Ooni Adeyeye however noted that his target is to expand beyond his kingdom with more outlets across Nigeria which will create a solid boundary of business growth, increase efficiency, and incorporate value-added elements that will span a remarkable experience and instil a deeper bond in customers.