PCCSIGN partners NISMA to boost standards for content creators

The Practitioners of Content Creators, Skit-Makers, and Influencers Guild of Nigeria (PCCSIGN) has signed a partnership deal with the Nigerian Institute for Social Media Analysts (NISMA) to boost standards in the creative industry.

The National President of PCCSIGN, Michael Nwabufo, popularly known as Mike Premium, disclosed this in a statement, yesterday.Nwabufo, the Ambassador for the Corporate Affairs Commission (CAC), said the partnership was aimed at building a robust industry.

According to him, the partnership was a commitment to a shared vision of professionalising and structuring the content creation industry in Nigeria. He said the digital landscape had expanded rapidly over recent years, hence the need to create incredible opportunities for content creators, skit-makers, influencers, and other digital professionals.

“However, with this growth comes the need for industry standards, ethical guidelines, and recognition for the professionals, who drive this sector forward,” he said.

Nwabufo, a talent and brand manager, said that PCCSIGN and NISMA would jointly work to promote the professional growth of all in the digital space.

He said that the partnership is to ensure that members receive the recognition, support, and protection needed to thrive in a challenging and competitive environment. According to him, by setting a foundation of structure and support, the PCCSIGN is creating an industry that is not only robust but also sustainable for the long term. Nwabufo said: “We believe that content creation and digital influence are no longer secondary sectors.

“They are primary drivers of economic growth and have the power to contribute meaningfully to national development.”