Nigerian PR firm, Phenom Communications, has been shortlisted as one of the top five finalists at the 2025 SABRE Awards EMEA, in recognition of its standout work in public relations across multiple countries.

Phenom Communications revealed this in a statement on Friday.

According to the statement, the Nigerian-based PR and brand development firm was named a finalist in the Multi-Country Programme category, a competitive group that honours campaigns which deliver unified and effective communication strategies across several markets.

Phenom’s nominated campaign, executed for FrieslandCampina WAMCO’s Peak 456 brand, focused on its Breakfast Plus Influencer Campaign.

The effort reached over 1 million consumers across Nigeria’s four regions, strengthening brand visibility and engagement nationwide.
Selected from over 2,000 entries across Europe, the Middle East, and Africa, Phenom Communications is the only Nigerian agency featured in this category.

The firm described the recognition as a testament to its ability to deliver culturally grounded and market-relevant campaigns that resonate across borders.

“This shortlisting is a proud moment not just for Phenom, but for Nigerian PR as a whole,” the statement noted.

Phenom Communications currently serves clients in over 21 industries spanning West Africa, East Africa, and the Middle East. It said the firm remains committed to expanding its impact across the EMEA region through meaningful and results-driven storytelling.

The SABRE Awards EMEA, organised annually by PRovoke Media, are one of the most prestigious honours in global public relations, recognising creative excellence and measurable results in strategic communications.