Qing Madi emerges Sportify’s EQUAL Africa artiste for Jan

Spotify, an online music streaming platform has named Qing Madi as its EQUAL Africa artiste for January.

Spotify’s Head of Music for Sub-Saharan Africa, Phiona Okumu, in a statement on Tuesday, said this was setting the tone for a remarkable year in African music.

She said this development reaffirmed Spotify’s commitment to spotlighting exceptional female talent from the continent and empowering them on a global stage.

“This isn’t Qing Madi’s first time in the spotlight under Spotify’s EQUAL programme.

“Having previously graced the EQUAL playlist, her reappearance as the featured artiste solidifies her standing as a trailblazer in the African music industry

“Qing Madi is a phenomenal talent whose music resonates deeply with audiences both in Africa and beyond.

“We are thrilled to see her return as an EQUAL artiste and can’t wait to see her continue breaking boundaries and inspiring the next generation of artistes,” she said.

Okumu noted that Spotify Wrapped data for 2024 highlighted Qing Madi’s remarkable musical talent.

She said the artiste ranked among the most-streamed female artistes in Nigeria and Ghana, with her hit American Love securing the position of the second most-streamed song in Uganda.

According to her, Qing Madi also shines as one of Africa’s leading EQUAL artistes, sharing the spotlight with stars like Tyla, Ayra Starr, and Amaarae.

“With strong support from her mother, artistic influence from Kendrick Lamar and a family move to Lagos, Qing Madi’s musical journey has been nothing short of inspiring.

“Beginning her career at the tender age of five, she has continuously pushed creative boundaries, showcasing the profound depth of her artistry.

“Her breakout moment came when “See Finish” went viral on social media, captivating audiences and establishing her presence in the Nigerian music industry.

“This success was followed by the release of her Qing Madi album, a collection of relatable songs reflecting themes of first loves and the emotional journey to self-discovery.

“Qing Madi later expanded on this success with a deluxe version of the EP, adding three new tracks: a remix of Vision featuring Chloe Bailey, the Kizz Daniel-assisted YBIL (You Believe in Love), and the emotive Sins For U,” she said.

Okumu explained that Qing Madi also capped off 2024 with the release of Goosebumps.

Responding, Qing Madi said, “It is an incredible feeling to start the year with such significant recognition.

“Being part of the EQUAL programme again means a lot to me, and I’m grateful for Spotify’s support in highlighting the voices of African women.”Sportyfy