Experts in the African digital marketing ecosystem are set to converge on Lagos, Nigeria, for the second edition of Search AfriCon, scheduled to start on May 2, 2025.

The Continent’s foremost SEO and digital marketing event will hold at Mike Adenuga Centre, Alliance Francaise, Osborne Road, Ikoyi, Lagos State, from 10:00 a.m. to 5:30 p.m.

The two-day event will feature a panel of discussion on ‘How African Culture Influences Digital Marketing and Consumer Engagement’ by Ife Durosinmi-Etti (Founder, Herconomy), Shina Charles Memud (Founder, Yournotify) and Crystal Nyarko (Founder, Clear Narative Media).

Topics that will be discussed at the conference include ‘Transforming Business Visibility Through Local Search Expertise’ by Amaka Chukwuma (SEO and Content Strategist), among others.

‘Common SEO Mistakes and Quick Wins for African e-Commerce Brands’ by Safia Marmon (Project Leat at Sunbowl); ‘Smarter Search Strategies: Diversifying Ad Platforms in the Age of AI’ by Serge Nguele (Founder Your PPC doctor); ‘Scaling Your Business Responsibly with AI, Even on a Tight Budget’ by Emina Demir (Head Of Digital Marketing-Vixen Digital); ‘Building Keyword Strategy’ by Juliana Turnbul (Semrush); ‘Content & Product Auditing with Google Tools and Crawl Data’ by Marco Giordano (Web & Data Analyst); ‘Using Case Studies To Uncover Pain Points and Buyers’ Behaviour’ by Stella Inabo (Content Marketer, Float), among others. According to the Convener, Ebere Cecilia Jonathan, this year’s event will offer a more immersive experience for participants as they network under a convivial ambience of music and poetry with the leading lights in digital marketing, sharing experiences, challenges and solutions.

She said: “Digital marketers, SEO professionals, technology marketers, business owners, as well as brands and entities that are interested in improving their online presence and visibility will be gathering to learn how to improve their skills, rethink Internet marketing strategies, and connect with like-minded individuals.”