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‘Share Unlimited Goodness’ Contest Excites Hollandia Yoghurt Consumers

By Okechukwu Ikonne
22 May 2015   |   11:56 pm
ENTRIES have continued to pour in from excited consumers eager to participate and emerge winners in the Hollandia Yoghurt Selfie Contest recently unveiled by Chi Limited as part of efforts to engage with consumers and increase interest in the Hollandia Yoghurt brand on the digital landscape. The Hollandia Yoghurt Selfie Contest which started on May…

ENTRIES have continued to pour in from excited consumers eager to participate and emerge winners in the Hollandia Yoghurt Selfie Contest recently unveiled by Chi Limited as part of efforts to engage with consumers and increase interest in the Hollandia Yoghurt brand on the digital landscape.

The Hollandia Yoghurt Selfie Contest which started on May 1, 2015, will be on Twitter, Facebook and Instagram. Participants who emerge winners at the end of the contest will go away with lots of amazing prizes like iPhone 6, a Samsung Galaxy Tab and cartons of Hollandia Yoghurt.

To participate in the contest, consumers should take creative pictures or selfies with two or more individuals while enjoying and posing with packs of Hollandia Yoghurt drinks. The individuals may be family, friends, colleagues, classmates or loved ones.

The photographs can then be posted on Hollandia Yoghurt Social media pages, Facebook, Twitter, and Instagram using the hashtag #ShareUnlimitedGoodness. Winners would be selected based on originality, content and creativity.Consumers have used the contest to share their thoughts on Hollandia Yoghurt with all of them expressing great satisfaction in this refreshing drink.

For instance, an entry from Fadeyi Olayinka on Twitter featuring two young men holding packs of the brand says, “There’s fun in sharing Goodness, I make my brother happy,” while another entry from Olubunmi Hannah featuring an obviously refreshed child with milk on his lips and sitting on the lap of a woman holding a pack of Hollandia Yoghurt says, “My baby can’t get enough of Hollandia’s unlimited goodness.”

Other entries include short takes like, “Hollandia Yogurt just the best for this hot afternoon” and “Fun times are better with Hollandia yoghurt.” For consumers who are eager to feel the goodness of Hollandia Yoghurt within and also flaunt the brand’s goodness without, the Hollandia Yoghurt Share Unlimited Goodness Contest provides the best opportunity.

According to Chi Limited’s Managing Director, Mr Deepanjan Roy, “the contest is designed to give Nigeria’s young community an opportunity to show their ingenuinity and creativity”.

Hollandia Yoghurt is available in the market in variants of Strawberry, Plain Sweetened, Pineapple Orange, Pure N Plain & Green Apple. The variants come in 1 litre, 500ml and 250ml tetra paks.

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