Managing Director of Sony Music Entertainment Africa, Sean Watson in a statement said that the music company is really keen to partner with African artistes to deliver local, African and global success stories. “With over 800 million people living in Sub Saharan Africa, the African continent is a market with huge potential for local artists wanting to expand their horizons,” he said.
With business operations in Johannesburg and Cape Town in South Africa, and in a bid to partner with other African artistes, the company as part of its strategy to expand its presence in Africa is also working on setting up a camp in Kenya to cater to its operations in East Africa. Its operational expansions on the continent are in line with its long-term plan to commence operations in Africa.
According to Adam Granite, President, Northern & Eastern Europe and Africa Sony Music International, “Expansion in Africa has been part of our strategy for several years. As the region continues to grow, we see significant opportunities to market the incredible local talent in Africa to the rest of the world as well as import our repertoire and exploit it on emerging digital platforms.”
Meanwhile, music business entrepreneur and former CEO of iROKING, the sister company of iROKOtv, Michael Ugwu has been named as the General Manager for the West African region.
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