Stakeholders in the beauty industry have lamented that despite the input of the National Agency for Food, Drug Administration and Control (NAFDAC), the country’ beauty industry is still saturated with adulterated products.
  
The stakeholders drawn from different segments of the beauty industry said this at a forum to x-ray the sector with the theme, ‘Beauty in the Motherland’.
  
They stated that Africa’s beauty market is one of the most lucrative businesses, disclosing that the beauty industry in the Middle East and Africa was estimated at $27.1b in 2018. Of this figure, South Africa alone represented $4.5b; Nigeria and Kenya are second and third among sub-Saharan nations, with Kenya’s market totaling more than $320 million.
  
A member of the organising committee, Beatrice Eneh, said the stakeholders felt it was time for the beauty industry to have a voice and move the sector to the next level.
 
“Everybody has been doing their part individually and this is just a platform to come together and grow the industry. There is a lot of potential in Africa. We have great days ahead.”

Eneh, who is the CEO/Founder, Nectar Beauty Hub, added: “The discussion has started. It starts with us collaborating and having a voice together, interfacing with government parastatals, agencies and foreign partners to come up with policies, processes and structure that will enable the next generation of the beauty industry coming after us to do better.”